Massive Innisfree China store planned
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Innisfree, the Korean natural cosmetics brand owned by Amore Pacific, is to open its largest store yet, in China.
Amore Pacific announced Innisfree China will open an 827 sqm flagship store in Shanghai.
This is the largest store among all of Innisfree’s retail locations, and reportedly the largest cosmetics store in China.
Since Amore Pacific launched an online store in April 2012, it has been operating 200 offline stores all over China, including in Shanghai, Beijing and Shenyang. Innisfree’s ‘Green Tea Seed Serum’ and ‘Volcanic Ash Pore Mask’ are its highest-selling products.
Management of Amore Pacific said Innisfree is popular among picky Chinese consumers in their 20s and 30s.
“We think that the concept of our products made from natural ingredients found on Jeju Island, and the trust in Amore Pacific is an attraction to Chinese consumers.”
Questions & Answers
Q.What is the size of Innisfree's new flagship store in Shanghai, and how does it compare to their other stores?
What is the size of Innisfree's new flagship store in Shanghai, and how does it compare to their other stores?
The new Innisfree flagship store in Shanghai will be 827 square metres. This store will be the largest among all of Innisfree’s retail locations and is reportedly the largest cosmetics store in China.
Q.Which of Innisfree's products are most popular with consumers?
Which of Innisfree's products are most popular with consumers?
Innisfree's highest-selling products are its 'Green Tea Seed Serum' and 'Volcanic Ash Pore Mask'. These are key offerings that contribute to the brand's success.
Q.How many offline stores does Innisfree currently operate in China?
How many offline stores does Innisfree currently operate in China?
Innisfree currently operates 200 offline stores across China. These locations include major cities like Shanghai, Beijing, and Shenyang, complementing their online presence.
Q.What does Amore Pacific management believe attracts Chinese consumers to Innisfree products?
What does Amore Pacific management believe attracts Chinese consumers to Innisfree products?
Management believes that the concept of products made from natural ingredients found on Jeju Island, along with trust in Amore Pacific, attracts Chinese consumers. They note its popularity among picky consumers in their 20s and 30s.
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