Massive Innisfree China store planned

Innisfree, the Korean natural cosmetics brand owned by Amore Pacific, is to open its largest store yet, in China.

Amore Pacific announced Innisfree China will open an 827 sqm flagship store in Shanghai.

This is the largest store among all of Innisfree’s retail locations, and reportedly the largest cosmetics store in China.

Since Amore Pacific launched an online store in April 2012, it has been operating 200 offline stores all over China, including in Shanghai, Beijing and Shenyang. Innisfree’s ‘Green Tea Seed Serum’ and ‘Volcanic Ash Pore Mask’ are its highest-selling products.

Management of Amore Pacific said Innisfree is popular among picky Chinese consumers in their 20s and 30s.

“We think that the concept of our products made from natural ingredients found on Jeju Island, and the trust in Amore Pacific is an attraction to Chinese consumers.”