Massive expansion action by Phoenix Lava in Vietnam

Feb 5, 2018Updated May 28, 20251 min read

Thailand’s steamed-bun chain Phoenix Lava has erupted in Vietnam, opening with four stores in Ho Chi Minh City.

Its flagship store is in District 3 with the other outlets in Districts 1 and 5, and one in the Vinhomes Central Park development in the Binh Thanh district.

Inspired by Japanese-style lava buns and cakes, Phoenix Lava offers seven flavours for its phoenix-shaped buns – Uji tea, bamboo charcoal, chocolate, durian, cheese/bacon, pork and salted duck egg.

Founded in 2013, the company has six branches in its homeland.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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