Massimo Dutti Opens a New Global Concept Store at Vivocity
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The establishment, with over 518 square metres of retail space on one floor, hosts the collections for both men and women.
Interiors project
The interior design, entirely developed by Massimo Dutti, was based on the use of new material, details and lighting. The floors are set with Serpeggiante’s Italian marble in beige and placed in spike, it contributes a note of elegance in an example of modernity and contemporaneousness mixture. The lighting has also project with supreme detail, zenith areas give the protagonist to the collections and different lamps give the perfect dose of environmental light, creating a warm atmosphere that yields the protagonist to the collection. In this new shop all the details line up to consolidate the identity and the lifestyle of the brand, sending a message of quality, a value inherent in all the Massimo Dutti’s collections. Also the furniture contributes to the warmth of the environment with the balanced combination of Krion’s big central tables with style 50’s armchairs and clear carpets.
Advanced technology
Technology at the service of customers. The explosion of 3.0 technology including social networks and mobile services has led to the appearance of new, omni-channel trends that serve to connect the virtual and online world with brick-and-mortar stores, making the point of sale a space where emotions can take flight.
Always at the cutting-edge of where fashion and technology meet, Massimo Dutti has implemented a series of activities with the aim of offering new purchasing experiences based on innovation and adaptation to customers’ new needs. These activities include:
“Electricity consumption has been reduced by some 30% and water consumption by 40% in comparison with conventional stores.”
Dynamic marketing screens. These allow the continual publication and broadcast of the brand’s own contents, reflecting its physical and aspirational world.
Eco-efficiency: a brand commitment
The new store is in line with the Inditex Group’s most advanced concepts of sustainability, principles that have been followed both in the restoration project and in the store’s commercial operations. Electricity consumption has been reduced by some 30% and water consumption by 40% in comparison with conventional stores. The eco-efficiency measures implemented include a store lighting system that optimizes the lighting of the furnishings, and the exclusive use of LED bulbs. The lighting system also enables partial lighting of store spaces depending on the time of day and tasks to be carried out, as well as automatic activation when a presence is detected in internal working areas.
Optimal air conditioning and ventilation are achieved using thermal insulation, and a ventilation control that varies according to space occupation, calculated using CO2 measurements. The equipment installed employs inverter technology capable of regulating itself depending on the demand for heating or cooling, adapting at all times to consumption needs. The air curtain is controlled by probe and allows three working levels depending on the air temperature on the premises. Finally, control and monitoring devices allow instant distance readings of consumption levels, making it possible to detect and correct any anomaly affecting the use of the facilities and their consumption.
Questions & Answers
Q.What kind of technological features has Massimo Dutti introduced in the new store?
What kind of technological features has Massimo Dutti introduced in the new store?
The store incorporates dynamic marketing screens for content publication and broadcast. It also offers services connecting virtual and online experiences with the physical store, aiming for new purchasing experiences.
Q.How large is the new Massimo Dutti concept store?
How large is the new Massimo Dutti concept store?
The new Massimo Dutti concept store occupies over 518 square metres of retail space. It is located on a single floor and hosts collections for both men and women.
Q.What measures has the store taken to be more eco-efficient?
What measures has the store taken to be more eco-efficient?
The store has reduced electricity consumption by 30% and water consumption by 40% compared to conventional stores. This is achieved through optimised lighting, LED bulbs, smart air conditioning, and a controlled air curtain.
Reader pulse
Is this new store concept a major shift?
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