Shop online better with upgraded Triumph e-commerce
In this article (4)
Singapore Post subsidiary SP eCommerce has worked with lingerie brand Triumph to launch two optimised online stores, for Singapore and Malaysia.
The online stores have been redesigned and enhanced in areas such as product categorisation and recommendation to improve the shopping experience.
Triumph launched online shops two years ago, with the latest updates integrating the online stores with Instagram so buyers can share photos via on-site social feeds.
With custom extensions designed by SP eCommerce – including zip-code validation, redesigned navigation and SingPost PopStation deliveries – the revamped web stores make browsing of more than 5000 styles easier and faster.
Further improvements are about to be rolled out for the online stores’ product recommendation engine, including a wish list.
“Customer experience is our top priority,” says Triumph International Singapore/Malaysia commercial director Sheryl Wong. “Serving up a great brand experience has always been at the core of what we do, and that is only possible with a holistic focus on our shoppers’ experience.
“With SP eCommerce, we are pleased we are able to stay abreast with the latest digital trends, enabling us to provide our customers with an ever-enhancing online shopping experience.”
SP eCommerce offers end-to-end services covering enterprise-grade eCommerce technology, warehousing, delivery and returns management, web-store operations, and customer-care and performance marketing.
Questions & Answers
Q.Which specific countries have received the upgraded Triumph e-commerce stores?
Which specific countries have received the upgraded Triumph e-commerce stores?
SP eCommerce has worked with Triumph to launch optimised online stores specifically for Singapore and Malaysia. These upgrades aim to enhance the shopping experience for customers in both regions.
Q.What are some of the key enhancements that have been made to the online stores?
What are some of the key enhancements that have been made to the online stores?
The online stores have been redesigned with improved product categorisation and recommendation features. They also integrate with Instagram for social sharing and include custom extensions like zip-code validation and redesigned navigation.
Q.What future improvements are planned for the e-commerce platform?
What future improvements are planned for the e-commerce platform?
Further improvements are expected for the online stores’ product recommendation engine. These upcoming enhancements will also include the addition of a wish list feature for shoppers.
Reader pulse
Will these e-commerce upgrades significantly boost Triumph's sales?
21,220 votes so far