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Maserati And Hiroshi Fujiwara Launch Limited-Edition Capsule Collection of Streetwear Fashion

By Aiko Tanaka
1 min read
Maserati
Maserati
In this article (5)

Italian automaker Maserati and Fragment founder Hiroshi Fujiwara, one of the most influential designers in streetwear fashion collaborated for the first time earlier this year for the global launch in Tokyo of Maserati meets Fragment. The collaborators have come together once again for the launch of the Fragment meets Maserati, a limited-edition capsule collection of streetwear staples co-created by Fujiwara and Maserati.

The collection comprises two styles of hoodies, oversized t-shirts and a baseball cap emblazoned with the signifiers of these two iconic brands. The Capsule Collection brings together Fujiwara’s rebellious style and Maserati striking design. The Fragment meets Maserati capsule collection is available worldwide at Maserati Stores and on Hypebeast’s e-commerce platform.

Earlier this year, the Italian carmaker and the streetwear designer collaborated to bring the Maserati Ghibli Operanera and the Ghibli Operabianca special-edition cars. These special edition models were limited to only 175 units globally and are meant to symbolise “the deconstruction of convention, a rebirth of hope and unmistakable statements of intent.”

Sprucing up the Ghibli were elements like the premium leather and Alcantara interiors with contrasting silver inserts. The seatbelts were done up in dark blue, while the grille and trident logo were tricked out. Both versions also got the 20-inch Uranus matte black alloy wheels and a badge with the Fragment logo on the C-pillar.

Questions & Answers

Q.

What items are included in the new Fragment meets Maserati capsule collection?

A.

The new capsule collection features streetwear staples, specifically two styles of hoodies, oversized t-shirts, and a baseball cap. Each item is emblazoned with the distinctive logos of both Maserati and Fragment.

Q.

Where can customers purchase the Fragment meets Maserati capsule collection?

A.

The limited-edition Fragment meets Maserati capsule collection is available for purchase globally. It can be found at Maserati Stores and is also sold through Hypebeast’s e-commerce platform.

Q.

What previous collaboration did Maserati and Hiroshi Fujiwara undertake?

A.

Earlier this year, Maserati and Hiroshi Fujiwara collaborated on two special-edition cars, the Maserati Ghibli Operanera and the Ghibli Operabianca. These models were limited to 175 units worldwide.

Q.

What design features were included in the special edition Ghibli cars?

A.

The Ghibli special editions featured premium leather and Alcantara interiors with contrasting silver inserts. They also had dark blue seatbelts, a tricked-out grille and trident logo, and 20-inch Uranus matte black alloy wheels.

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