Martell embarks on Legendary Journeys in Asia Travel Retail
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Martell has designed a limited edition gift box which contains Martell Cordon Bleu and a complimentary Martell XO miniature.
The Martell Legendary Journeys gift box features a design which celebrates Martell Cordon Bleu’s heritage and will be available exclusively in Asia travel retail throughout January and February.
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| Martell all around the world: the gift pack is available exclusively in Asia travel retail |
Created by graphic designer Neil Stevens, the gift pack features a map of the cities and countries linked with Martell Cordon Bleu’s history since its creation in 1912. Officially launched at Monte-Carlo’s grand Hotel de Paris, Martell Cordon Bleu is said to have proved an “immediate success”. Memorable moments in the product’s history include being served aboard the Queen Mary II on its maiden voyage in May 1936 and making its debut on Concorde in 1977 and the Orient Express in 1986.
Key product showcases of Martell Legendary Journeys, priced at US$229, will take place in Hong Kong International Airport, Hong Kong Anway border shops, Singapore Changi Airport, Bangkok International Airport, Kuala Lumpur International Airport, Taipei Taoyuang Airport, Tokyo Narita Airport, Beijing Airport and Shanghai Airport.
Questions & Answers
Q.What items are included in the Martell Legendary Journeys gift box?
What items are included in the Martell Legendary Journeys gift box?
The limited edition gift box contains a bottle of Martell Cordon Bleu and a complimentary Martell XO miniature. The design celebrates Martell Cordon Bleu's heritage, featuring a map of cities and countries linked to its history.
Q.In which markets and for how long will the Martell Legendary Journeys gift box be sold?
In which markets and for how long will the Martell Legendary Journeys gift box be sold?
The gift box will be available exclusively in Asia travel retail outlets. It is scheduled to be on sale throughout the months of January and February, targeting travellers in key Asian airports and border shops.
Q.Which specific locations will feature product shows for Martell Legendary Journeys?
Which specific locations will feature product shows for Martell Legendary Journeys?
shows will take place in several major Asian airports: Hong Kong International, Singapore Changi, Bangkok International, Kuala Lumpur International, Taipei Taoyuang, Tokyo Narita, Beijing, and Shanghai Airports, along with Hong Kong Anway border shops.
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