Chinese tea chain, Chagee, has expanded its presence in Thailand with the launch of its flagship store at IconSiam. This addition increases the brand’s store count in the country to a total of 26 outlets. The newly opened store, comfortably situated on the G…
Swiss high-end watch manufacturer, Montres Breguet, has made its debut in Thailand with the launch of a boutique at IconSiam in Bangkok. Store Design The newly minted boutique showcases a unique design aesthetic, incorporating luxurious elements such as…
Telenor, the Nordic telecom operator, has confirmed its departure from the Thai telecom sector. After a quarter of a century presence in the country, the company is selling its majority stake in True Corporation. This development is part of Telenor’s…
Chow Tai Fook Jewellery Group, the well-known retail giant of the jewelry industry in China, is expanding its market beyond its borders, eyeing growth potentials in the Southeast Asian region. This strategic move commences with the opening of a brand-new…
HSBC Private Bank, the private banking division of HSBC, has recently announced several significant leadership appointments across its Asian operations, with a particular focus on the India and China markets. Focus on India The global India team has welcomed…
Bangkok is currently evaluating proposals for a pedestrian and cycling bridge across the Chao Phraya River. This initiative is part of an effort to rejuvenate the city’s historic old town and create a fresh, urban landmark. The Bangkok Metropolitan…
Ralph Lauren, the renowned American fashion brand, has debuted its innovative concept store in Thailand. The World of Ralph Lauren, the brand’s pioneering retail venture, has found its home at the Central Embassy in Bangkok. Developing a New Retail Experience…
Thai conglomerate Central Retail has finalized the sale of its entire share in Nguyen Kim Electronics, signifying its departure from the consumer electronics industry in Vietnam following successive years of financial losses. Deal Details The transaction,…
Freightos, a global frontrunner in online reservation and payment systems for the international freight industry, has recently confirmed the addition of Thai carrier, Pattaya Airways, to the WebCargo by Freightos’ platform. This collaboration enables freight…
In 2025, True Corporation celebrated a significant achievement with the successful completion of the One Network project. This accomplishment brought about complete network integration between True and dtac, strengthening Thailand’s telecommunications…
Bacha Coffee, a renowned coffee brand dating back a century, has recently established its first shop in Bangkok, located in Siam Paragon. This milestone marks the brand’s initial foray into the Thai market. The New Store: A Blend of Retail and Relaxation…
Ryohin Keikaku, the parent company of Muji, recently unveiled its 40th and largest store in Southeast Asia, located in the bustling heart of downtown Bangkok. This 3,270sqm retail space represents a significant milestone for the company and is part of the new…
Thailand’s mission is to provide universal access to affordable and dependable internet services, a goal reflective of a broader international accord. Over the past ten years, the nation has shifted from planning to action, spearheading campaigns such as the…
Netcracker Technology recently completed a significant cloud-native revenue management upgrade for Advanced Info Service (AIS), establishing one of the most substantial cloud deployments in Thailand and the wider Asia-Pacific region. This update signifies a…
Gordon Ramsay, the renowned chef, has introduced his popular street burger concept in Thailand, with the first outlet opening at Nextopia in Siam Paragon. This venture is in collaboration with Tanachira Group. Ramsay’s Casual Street-Dining Concept The newly…
The South Korean lifestyle conglomerate, Iicombined, continues to broaden its retail footprint with the launch of its multi-brand platform, Haus Nowhere, in Bangkok, Thailand. Situated on IconSiam’s M floor, the venue hosts two significant brand flagships:…
Free background guides on how retail works in this market.
Thailand
A mature, highly organised retail market where a handful of groups control the best space, tourism moves the numbers, and convenience density is world-class.
Asia Market Guides · 10 min read
Thailand
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Thailand.
Asia Market Guides · 8 min read
Thailand
How last-mile delivery works in Thailand, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Thailand
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Thailand.
Asia Market Guides · 8 min read
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