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China Retail News

Reporting and analysis on retail, e-commerce, and consumer trends in China, updated continuously by our newsroom.

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17 Mar 2026

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KFC Straw
Rajiv MenonFood

KFC Loyalty Program Captivates China: 590 Million Members and Counting

Yum China, the parent company of KFC in China, reported a significant expansion in its digital loyalty programs which now boast over 590 million members, accounting for over 40% of the country’s population. Growth in Loyalty Programs According to Yum China’s…

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