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Marina Bay Sands Shoppes expands children’s collection

By Wei Zhang
2 min read
Stilus es elegancia Armani modra 98182198eff6f28f79935a05676aaede
Stilus es elegancia Armani modra 98182198eff6f28f79935a05676aaede
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The Shoppes at Marina Bay Sands has added luxury label Dolce & Gabbana Junior to its growing line-up of luxury childrenswear retailers.

The high end Singapore shopping centre which relaunched with a luxury focus in April, had already attracted Fendi Kids and Baby Dior to its retail store portfolio, part of a plan to build on its Children’s Collection to present more stylish options for “little adults”.

Dolce & Gabbana Junior is the Italian designer label’s first Junior store in Southeast Asia.  Spanning more than 1400 sqft, the new boutique is painted with a pearl finish and furnished with lacquered wood furniture frames to create a shopping ambience that is soothing and refined. The Dolce & Gabbana Junior collection includes ready-to-wear for girls, boys, and newborn from ages up to 8.

And more brands are yet to arrive.

Come December, Armani Junior and Bonpoint will also be joining the The Shoppes’ Children’s Collection. Set to be its largest store in Singapore, the Armani Junior store will be showcased as a sleek and modernised concept for stylish juniors. It completes the family of Armani collections at The Shoppes – namely Armani/Marina Bay, the first and only duplex in Southeast Asia to house both Giorgio Armani and Emporio Armani, as well as Armani Collezioni.

Armani Junior will open with its soon-to-launch Spring Summer 2016 collection featuring colorful and fun prints, while Bonpoint will unveil a selection of Shoppes-exclusive pieces from its Christmas 2015 collection and Cruise 2016 collection. Unique to the store is a special corner dedicated to its YAM collection which caters for young ladies and mothers, allowing for perfect mini-me looks that could be worn with their sisters or daughters. Bonpoint will also carry its full hypoallergenic skincare and signature perfume range in-store.

The launch of Armani Junior and Bonpoint brings along a plethora of trendy ready-to-wear for newborns and children up to the ages of 16.

Aside from the Children’s Collection, other boutiques that are opening at The Shoppes in the fourth quarter of 2015 include Ted Baker, the only Loro Piana store in Singapore, as well as the largest Michael Kors and Valentino stores in Singapore to date, spanning 3200 sqft and 3500 sqft respectively. More recently, the mall celebrated the opening of Furla’s Singapore flagship store and the biggest in Southeast Asia at 1600 sqft.

Questions & Answers

Q.

What is the size of the new Dolce & Gabbana Junior store?

A.

The new Dolce & Gabbana Junior boutique spans more than 1,400 sq ft. It is designed with a pearl finish and furnished with lacquered wood frames to create a refined shopping atmosphere.

Q.

Which other luxury children's brands will be joining The Shoppes' collection soon?

A.

Armani Junior and Bonpoint are set to join The Shoppes' Children's Collection in December. Armani Junior will be Singapore's largest store for the brand, while Bonpoint will offer exclusive pieces and its skincare range.

Q.

What age ranges do the children's collections cater for at The Shoppes?

A.

Dolce & Gabbana Junior offers ready-to-wear for girls, boys, and newborns up to age 8. With the launch of Armani Junior and Bonpoint, the collections will cater for newborns and children up to 16 years old.

Q.

Aside from children's wear, which other new boutiques are opening at The Shoppes in the fourth quarter?

A.

Other new boutiques opening in the fourth quarter of 2015 include Ted Baker, the only Loro Piana store in Singapore, plus the largest Michael Kors and Valentino stores in Singapore to date.

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