Marimekko Singapore opens first retailer
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Marimekko Singapore has opened its first retailer – within the Capitol Piazza buying centre.
The Finnish model says this and the brand new Thailand retailer which opened in Bangkok in April, reveal its persevering with give attention to Asian enlargement.
The corporate says it should open extra retailer-owned shops in Singapore and the remainder of Southeast Asia over the subsequent few years.
“In our enlargement, we have now targeted at the start on areas with excessive progress potential,” says Päivi Lonka, CSO.
“The Asia-Pacific area is our second-largest market space, and we have already got a reasonably robust foothold in East Asia. Thus, increasing into Southeast Asia felt like a pure transfer.
“Singapore is a contemporary metropolis and really engaging to us, as it’s thought-about one of many area’s prime enterprise hubs and buying locations.”
In April, Thailand’s first Marimekko retailer opened in Bangkok.
“The town is in an fascinating stage of improvement from the retail viewpoint. It’s turning into an more and more essential worldwide metropolis, the place numerous high-class malls have been opened just lately,” stated Lonka.
Marimekko merchandise are bought in 140 shops in about 40 nations and final yr, model gross sales totalled euro 187 million, with firm shops accounting for euro 94 million of that.
Questions & Answers
Q.What is Marimekko's primary reason for expanding into Southeast Asia?
What is Marimekko's primary reason for expanding into Southeast Asia?
Marimekko views Southeast Asia as a natural progression due to its existing strong foothold in East Asia, which is part of their second-largest market area, the Asia-Pacific region. They focus on areas with high growth potential for expansion.
Q.Why did Marimekko choose Singapore for its new retailer?
Why did Marimekko choose Singapore for its new retailer?
Singapore is considered a modern city and a prime business hub and shopping destination within the region. These factors make it a very attractive location for Marimekko's expansion plans.
Q.What was Marimekko's total brand sales figure last year?
What was Marimekko's total brand sales figure last year?
Last year, Marimekko's total brand sales amounted to €187 million. Company-owned stores were responsible for generating €94 million of this total sales figure.
Q.Where else in Southeast Asia has Marimekko recently opened a new retailer?
Where else in Southeast Asia has Marimekko recently opened a new retailer?
Marimekko also opened a new retailer in Bangkok, Thailand, in April. They noted Bangkok's interesting retail development stage and its emergence as an important international city with new high-class malls.
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