Manhattan Associates Unifies Brand Experience for Country Road Group Customers
In this article (4)
Manhattan Associates, today announced that Country Road Group, one of Australia’s largest specialty fashion retailers, has completed a successful roll out of Manhattan’s Warehouse Management Solution (WMS). The technology deployment is a key component of a business transformation project designed to deliver a unified brand experience for customers across channels and to drive ongoing business growth.
Country Road Group’s business and sales channels have evolved in complexity and scope as the company has expanded its operating footprint. With over 700 stores and a growing online operation, the retailer had outgrown its outsourced logistics services model and recognised the critical need to take greater command of its supply chain. The company made the strategic decision to invest in a new distribution centre (DC) and chose Manhattan’s solution to orchestrate goods flows through the new DC.
Peter Fouskarinis, Head of Supply Chain Australasia, Country Road Group / David Jones, commented, “The Manhattan solution has enabled us to optimise our store replenishment and online order fulfilment processes, resulting in improved product availability and customer satisfaction.”
The Manhattan solution’s advanced fulfilment logic for wave management, constraint-based selection and real-time replenishment has been critical in helping Country Road Group to realise its omni-channel commerce goals. The system eliminates costly physical counts with auditor-approved cycle counting and stores can now provide same day fulfilment as a result of a new cross-docking approach.
Raghav Sibal, Manhattan Associates’ managing director for Australia and New Zealand, commented, “With our solutions, retailers can take ownership of their omni-channel operations and streamline their distribution processes. We’re confident our solutions will continue to unlock supply chain value for Country Road Group and support its commitment to strengthening customer relationships for many years to come.”
Questions & Answers
Q.What was the main reason Country Road Group decided to invest in a new distribution centre and Manhattan's solution?
What was the main reason Country Road Group decided to invest in a new distribution centre and Manhattan's solution?
The retailer had outgrown its outsourced logistics services model due to the complexity of its expanded operations, including over 700 stores and a growing online presence, and needed greater command of its supply chain.
Q.What specific improvements have Country Road Group seen since implementing Manhattan's solution?
What specific improvements have Country Road Group seen since implementing Manhattan's solution?
Country Road Group has optimised its store replenishment and online order fulfilment processes, leading to improved product availability and increased customer satisfaction. They can now also provide same-day fulfilment.
Q.What advanced capabilities does the Manhattan solution offer to help Country Road Group achieve its omni-channel goals?
What advanced capabilities does the Manhattan solution offer to help Country Road Group achieve its omni-channel goals?
The solution includes advanced fulfilment logic for wave management, constraint-based selection, and real-time replenishment. It also eliminates physical counts through auditor-approved cycle counting and supports a new cross-docking approach.