Maltesers unveils dessert-flavoured range into Woolworths
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Confectionery brand Maltesers has launched a dessert range inspired by German and Italian treats.
The range comes in two flavours: Dark Choc Black Forest Gateau which offers a crisp malt centre, dark chocolate with hints of cherry and sponge cake and Milk Choc Tiramisu which has coffee and whipped cream notes coated in rich milk chocolate.
Mars Wrigley’s bitesize portfolio director, Drew Davis, said the new products “marked an exciting time” for the brand.
“The new range delivers a top-notch, premium dessert experience in a simple bitesize format. It’s the first time we’ve created a product like this and we’re anticipating consumers to really enjoy what I believe feels like an indulgent experience.”
The range is available in Woolworths stores nationwide and will be rolled out to other retailers in July.
Questions & Answers
Q.What specific dessert flavours have Maltesers introduced for this new range?
What specific dessert flavours have Maltesers introduced for this new range?
Maltesers has launched two new dessert-inspired flavours. These are Dark Choc Black Forest Gateau, featuring cherry and sponge cake notes, and Milk Choc Tiramisu, which includes coffee and whipped cream flavours.
Q.Where can customers currently purchase the new Maltesers dessert range?
Where can customers currently purchase the new Maltesers dessert range?
The new dessert range is currently available nationwide in Woolworths stores. It will be made available to other retailers starting in July, expanding its distribution beyond Woolworths.
Q.What makes this new Maltesers range a novel product for the brand?
What makes this new Maltesers range a novel product for the brand?
This is the first time Maltesers has created a product like this, offering a premium dessert experience in a bitesize format. Drew Davis, portfolio director, described it as an indulgent experience.
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