Mall Group attracts major names

Tiffany & Co heads a list of major international brands confirmed as tenants of The Mall Group’s massive new development in the heart of Bangkok.

The Mall Group is creating The EM District on Sukhumvit Rd, comprising three projects –  The Emporium, The EmQuartier and The EmSphere. The Emporium is under refurbishment and the other two properties are new.

When complete, the three properties will comprise a total retail space of 650,000 sqm and represent an investment of US$618 million.

The EM District will be home to more than 1000 Thai and international brands, luxury fashion labels, technology, lifestyle, living and dining facilities.

The Mall Group this week revealed that jeweller Tiffany & Co will be making its Thai debut in the complex, along with fellow New York-based retailer Van Cleef & Arpels, French brands Haute Joailler, Roger Vivier, a high-end Parisian footwear label, and footwear brand Charlotte Olympia footwear.

Saint Laurent will open a concept store offering lifestyle items, Tory Burch will open its first full concept boutique, Germany’s MCM promises a flagship of its bags and Sephora will open its largest Thai flagship.

Other international brands confirmed for the project are Banana Republic, A Bathing Ape, Zara, Massimo Dutti, H&M, Uniqlo, Gap, MNG, Super Dry, Beams, Stylenanda and Uncensored. They’ll join local brands including Fly Now, Greyhound, Soda, Something Boudoir, Senada, Asava, Kloset, Sretsis, Issue, It’s Happened, Disaya, Sanshai, Tube Gallery and Vickteerut.

Luxury brands already confirmed include Louis Vuitton, Chanel, Dior, Prada, Cartier, Dolce & Gabbana, Celine, Fendi, Gucci, Tod’s, Valentino, Chloe, Loewe, Miu Miu, Salvatore Ferragamo, Balenciaga, Ermenegildo Zegna, Jimmy Choo, Burberry, Emporio Armani, Hugo Boss, Dunhill, Issey Miyake and Club 21.

The Emporium and The EmQuartier Gourmet Market, under a new concept of high-end and modern gourmet market, will provide food and delicatessens from around the world. The EM District will also incorporate a world-class entertainment complex including Quartier Cineart by cinema operator Major Cineplex Group, with seven and an Imax.

Rival cinema group SF Cinema City will open Emprive Cineclub billed as “a completely renovated six-star theatre”.

The EM District will be home to more than 10 venues and halls, including The Quartier Hall, Parc Quartier, Quartier Avenue and Emporium Gallery, ranging from 200 to 2000 sqm, available to host exhibitions, fashion events, music and art festivals and product launches.

Food is another key element. The EM District will feature a broad range of international and local food brands, including Dean & Deluca, Harrods, Cova and TWG. Jones the Grocer, a gourmet food store originating in Australia, will make its debut. along with Pierre Herme French macaroon boutique that directly imports every macaroon from France.