Malin + Goetz debuts in Hong Kong IFC Mall
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Skin-care brand Malin + Goetz has opened its first store in Asia, located in Hong Kong’s IFC mall.
Selling high-quality, small-scale production items, the new 400sqft location is the firm’s 11th store worldwide, with other locations limited to New York (where the company launched in 2004), Los Angeles, and London. The store’s design, by New York-based architect Andrew Bernheimer, is unlike any of the brand’s other outlets, which each have their own unique look to reflect local features. The Hong Kong fit-out is influenced by the city’s 1970’s architecture and its “Blade Runner” apartments with their prominent air-con fans.
According to co-founder Matthew Malin, who was present at the Hong Kong launch, “We have a very cosmopolitan, international customer, and they’re traveling all over the world, and we see a lot of people from Hong Kong in all of our US and UK stores, and it just made a lot of sense… People here take beauty very, very seriously, and they take shopping very seriously, so we would be remiss not to be here.”
The company’s founders are continuing research the Hong Kong market and are already planning a second location in the city.
Questions & Answers
Q.What makes the design of the Hong Kong store unique compared to other Malin + Goetz locations?
What makes the design of the Hong Kong store unique compared to other Malin + Goetz locations?
The Hong Kong store's design is distinct from other outlets, which each have unique looks reflecting local features. Its fit-out is influenced by the city’s 1970s architecture and "Blade Runner" apartments, notably their prominent air-con fans.
Q.Why did Malin + Goetz choose Hong Kong for their first Asian store?
Why did Malin + Goetz choose Hong Kong for their first Asian store?
Co-founder Matthew Malin stated that their cosmopolitan, international customers travel worldwide, and many Hong Kong residents visit their US and UK stores. He also noted that people in Hong Kong take beauty and shopping very seriously.
Q.What are the immediate plans for Malin + Goetz in the Hong Kong market after this opening?
What are the immediate plans for Malin + Goetz in the Hong Kong market after this opening?
The company's founders are continuing to research the Hong Kong market following this debut. They are already in the process of planning a second location within the city.
Q.Where else in the world does Malin + Goetz currently have physical stores?
Where else in the world does Malin + Goetz currently have physical stores?
Malin + Goetz has stores limited to New York, where the company launched, Los Angeles, and London. The Hong Kong location is its 11th store worldwide.
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