Malaysia’s Go Noodle House opens first Singapore restaurant
In this article (4)
Malaysian restaurant brand Go Noodle House has launched in Singapore – and is now preparing to enter five other Asia-Pacific markets.
The new Somerset outlet is the brand’s second overseas location and is a step forward in its plans to expand throughout the region to New Zealand, Vietnam, South Korea, Indonesia, and the Philippines. It already operates a restaurant in Melbourne.
Co-founder Lee Hon Wai based the business on a yellow rice wine noodle soup broth traditionally prepared by fellow co-founder Alvin Tan Kok Meng’s mother.
The franchise has since seen extensive queues at all its locations in Malaysia, where it sells 18,000 bowls daily since opening in Kuala Lumpur in 2014.
Questions & Answers
Q.Which other countries does Go Noodle House plan to expand into?
Which other countries does Go Noodle House plan to expand into?
The brand intends to expand into New Zealand, Vietnam, South Korea, Indonesia, and the Philippines. This forms part of their regional growth strategy.
Q.Where is Go Noodle House’s other overseas restaurant located?
Where is Go Noodle House’s other overseas restaurant located?
Go Noodle House currently operates one other international location, which is situated in Melbourne. The Singapore outlet is their second overseas restaurant.
Q.What is the daily sales volume for Go Noodle House in Malaysia?
What is the daily sales volume for Go Noodle House in Malaysia?
In Malaysia, Go Noodle House sells 18,000 bowls daily across its locations. This sales figure has been consistent since its opening in Kuala Lumpur in 2014.
Reader pulse
Is Go Noodle House's expansion plan too ambitious?
22,032 votes so far