Malaysian bookstore MPH shifting focus to online
In this article (5)
Malaysian bookstore chain MPH is closing multiple stores as it moves to a digitally-driven omnichannel business model.
The company is not closing down, despite much speculation on social media concerning the impending closure of multiple stores.
A recent Facebook post revealing nine MPH stores in the process of shutting shop went viral, with many users expressing sadness at the presumably imminent disappearance of the brand.
In a statement answering customer concerns, MPH Group clarified its strategy as a transition into a more e-commerce-focused retail format, consolidating non-performing stores and pooling resources for a digital-business push.
The company’s new strategy also involves the deployment of high-tech vending machines placed in strategic locations, as well as a social interactive e-learning platform.
The 114-year-old firm will maintain its key physical locations as it undergoes the transition, in a process that has been largely accelerated following the coronavirus outbreak with a concomitant sharp uptick in online sales.
The store’s e-commerce platform is due to launch in its revitalized form later in the year.
“We want to be able to connect with our customers through multiple touchpoints, be it online or offline by adopting an omnichannel approach,” said MPH Group CEO Donald Kee.
Questions & Answers
Q.What is MPH's main reason for closing some of its physical stores?
What is MPH's main reason for closing some of its physical stores?
MPH is closing multiple stores as part of its transition to a digitally-driven omnichannel business model. This strategy involves consolidating non-performing stores and reallocating resources towards its digital business push.
Q.What new initiatives is MPH introducing as part of its updated strategy?
What new initiatives is MPH introducing as part of its updated strategy?
The company's new strategy includes deploying high-tech vending machines in strategic locations. Also, MPH plans to launch a social interactive e-learning platform to engage with its customers.
Q.Has MPH's strategic shift been influenced by recent external events?
Has MPH's strategic shift been influenced by recent external events?
Yes, the company's transition to a more e-commerce-focused retail format has been largely accelerated by the coronavirus outbreak. This period saw a significant increase in MPH's online sales.
Q.When can customers expect to see MPH's improved e-commerce platform?
When can customers expect to see MPH's improved e-commerce platform?
MPH's revitalised e-commerce platform is scheduled to launch later this year. This is a key part of their shift towards connecting with customers through multiple online touchpoints.
Reader pulse
Is MPH's digital pivot timely?
20,498 votes so far