Malaysia to have first Victoria’s Secret Lingerie Store

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The first full-range Victoria’s Secret Malaysia store has opened. Located in Mid Valley Megamall, the boutique has been launched by the US brand’s regional partner Valiram Group, which is also behind Victoria’s Secret stores in Macau, Bali and Singapore, (but not Hong Kong and Mainland China). It is reportedly planning more stores in Jakarta, Bangkok and Melbourne, Australia.
The Kuala Lumpur store takes up 8233sqft, and has dedicated space for diffusion lines Pink and Victoria Sport, as well as the beauty products and perfume ranges stocked in earlier Victoria’s Secret stores in Malaysia.
Many celebrities attended a formal opening earlier this month and social media key influencers including Joi Lynn have been photographed at the store.
Questions & Answers
Q.Which company is responsible for launching the new Victoria's Secret store in Malaysia?
Which company is responsible for launching the new Victoria's Secret store in Malaysia?
The US brand's regional partner, Valiram Group, launched the store. This group also manages Victoria's Secret stores in Macau, Bali, and Singapore.
Q.What product lines are available in the new Kuala Lumpur Victoria's Secret store?
What product lines are available in the new Kuala Lumpur Victoria's Secret store?
The store offers the full range of Victoria's Secret products, including dedicated spaces for the Pink and Victoria Sport diffusion lines, alongside beauty products and perfume ranges.
Q.Does Valiram Group operate all Victoria's Secret stores in Asia?
Does Valiram Group operate all Victoria's Secret stores in Asia?
No, Valiram Group is the regional partner for several stores, including the new one in Malaysia. However, the article specifies they are not behind the Victoria's Secret stores in Hong Kong and Mainland China.
Q.What are Valiram Group's future expansion plans for Victoria's Secret?
What are Valiram Group's future expansion plans for Victoria's Secret?
Valiram Group reportedly plans to open more Victoria's Secret stores in Jakarta, Bangkok, and Melbourne, Australia, following the Malaysian launch.
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