Skip to content
Fashion

Malaysia to have first Victoria’s Secret Lingerie Store

By Sarah ChenMalaysia
1 min read
victorias secret singapore
victorias secret singapore
In this article (5)

The first full-range Victoria’s Secret Malaysia store has opened. Located in Mid Valley Megamall, the boutique has been launched by the US brand’s regional partner Valiram Group, which is also behind Victoria’s Secret stores in Macau, Bali and Singapore, (but not Hong Kong and Mainland China). It is reportedly planning more stores in Jakarta, Bangkok and Melbourne, Australia.

The Kuala Lumpur store takes up 8233sqft, and has dedicated space for diffusion lines Pink and Victoria Sport, as well as the beauty products and perfume ranges stocked in earlier Victoria’s Secret stores in Malaysia.

Many celebrities attended a formal opening earlier this month and social media key influencers including Joi Lynn have been photographed at the store.

Questions & Answers

Q.

Which company is responsible for launching the new Victoria's Secret store in Malaysia?

A.

The US brand's regional partner, Valiram Group, launched the store. This group also manages Victoria's Secret stores in Macau, Bali, and Singapore.

Q.

What product lines are available in the new Kuala Lumpur Victoria's Secret store?

A.

The store offers the full range of Victoria's Secret products, including dedicated spaces for the Pink and Victoria Sport diffusion lines, alongside beauty products and perfume ranges.

Q.

Does Valiram Group operate all Victoria's Secret stores in Asia?

A.

No, Valiram Group is the regional partner for several stores, including the new one in Malaysia. However, the article specifies they are not behind the Victoria's Secret stores in Hong Kong and Mainland China.

Q.

What are Valiram Group's future expansion plans for Victoria's Secret?

A.

Valiram Group reportedly plans to open more Victoria's Secret stores in Jakarta, Bangkok, and Melbourne, Australia, following the Malaysian launch.

Reader pulse

Is this a deliberate step for Victoria's Secret?

19,898 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready