Malaysia smartphones sales peak at 8.5m units in 2014

Malaysian consumers just cannot get enough of smartphones; buying more of them each year to bring annual sales volume to yet another peak in 2014 at 8.5 million.

GfK retail sales tracking showed consumers buying around USD2.66 billion worth of the popular gadget between January and December last year. Total consumer spend, however, was down by 4 percent against 2013 due to the falling prices of smartphones in the country.

“There was an influx of strong new players in the smartphones and phablets market in the past year, presenting an even wider array of more affordable options for consumers,” saidSelinna Chin, Managing Director for GfK in Malaysia. “Demand peaked in December when sales volume in that month alone reached nearly 769,000 units—over 106,000 more than the slowest sales month in the same year.”

All regions across the country exhibited stable growth in 2014, with the Central region contributing to nearly half (46 percent) of the entire market share volume.

The biggest spike in sales was contributed by the USD150 to USD200 segment of smartphones. Its volume share grew from 10 percent of the total market in 2013 to 16 percent in 2014; making it now the biggest segment within the local market.

“Smartphones below USD200 will continue to be in demand moving into 2015, driven by the multitude of brands, improved technical specifications, aggressive marketing and price erosion — key factors which will further encourage consumers to replace their smartphones,” said Chin. “In a separate GfK consumer survey conducted nationwide, nearly half of all respondents indicated that price is the most important deciding factor when choosing which phone to buy.”