Malaysia brings tropical touch to Scandinavia
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Malaysian-grown tropical fruits are taking centre stage at retail stores across Scandinavia for the second straight year. The Asian nation’s Agriculture Representative Office in The Hague (PPP The Hague), Netherlands, has extended it marketing activity in the Northern European region, which will see products such as mangoes, durian and jackfruit promoted across stores owned by Swedish retail group ICA AB.
The campaign kicked off last week, following on from the success of similar promotional activity last year, which helped propel the value of Malaysian agricultural exports to Sweden to RM9,899,050 (US$2.4m), up from RM7,067,625 (US$1.7m) in 2014.
“This proves that the Swedes have become more inclined towards Malaysian agriculture products, which has a certain uniqueness and quality to it when compared to similar offerings from neighbouring countries,” Mohammad Wafiuddin Esa, Malaysia’s second secretary of Agriculture.
The promotion is being coordinated by PPP The Hague, ICA AB, DRS Trading and EMA’S International AS.
Questions & Answers
Q.Which retail group is stocking Malaysian tropical fruits in Scandinavia?
Which retail group is stocking Malaysian tropical fruits in Scandinavia?
The Malaysian tropical fruits are being promoted across stores owned by the Swedish retail group ICA AB. This is part of an extended marketing activity in the Northern European region.
Q.Which Malaysian fruits are being promoted in this campaign?
Which Malaysian fruits are being promoted in this campaign?
Products such as mangoes, durian, and jackfruit are being promoted in retail stores as part of this campaign. These are Malaysian-grown tropical fruits.
Q.Who is coordinating the current promotional campaign?
Who is coordinating the current promotional campaign?
The promotion is being coordinated by several entities: PPP The Hague, ICA AB, DRS Trading, and EMA’S International AS. This collaboration aims to boost Malaysian agricultural exports.
Q.How did Malaysian agricultural exports to Sweden perform after last year's promotion?
How did Malaysian agricultural exports to Sweden perform after last year's promotion?
After last year's successful promotional activity, the value of Malaysian agricultural exports to Sweden rose to RM9,899,050 (US$2.4m). This was an increase from RM7,067,625 (US$1.7m) in 2014.
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