Maison Margiela opens new retail concept store in Shanghai
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Set to open on December 18 in Shanghai’s Reel Department Store, the new 160sq m boutique is the brand’s first store in China with the new store concept.
Founded in 1988 and headquartered in Paris, French luxury fashion house Maison Margiela produces both haute-couture collections and ready-to-wear collections. The brand’s products include womenswear, menswear, footwear, fine jewellery, fragrance and home goods which will all be available at the new boutique.
The new concept store has been designed by Dutch architect Studio Anne Holtrop in line with Creative Director John Galliano’s vision. The store is fitted with artisanal furnishings and hand-cast textile moulds. The ceilings and walls are painted in a dark-green gloss that creates a shimmering shine.
This new store has been inspired by the brand’s first concept store that launched in London’s Bruton Street, this was followed by Avenue Montaigne in Paris, and Osaka Shinsaibashi Parco in Japan.
Questions & Answers
Q.What is unique about Maison Margiela's new Shanghai store compared to their other locations in China?
What is unique about Maison Margiela's new Shanghai store compared to their other locations in China?
The new 160 square metre boutique in Shanghai is the brand’s first store in China to feature the new retail concept. It incorporates creative director John Galliano's vision and has a distinct design.
Q.Which other locations have received this new concept store design before Shanghai?
Which other locations have received this new concept store design before Shanghai?
The new Shanghai store concept was inspired by previous launches in London’s Bruton Street, followed by Avenue Montaigne in Paris, and Osaka Shinsaibashi Parco in Japan.
Q.What types of products will be available for purchase at the new Shanghai store?
What types of products will be available for purchase at the new Shanghai store?
The store will offer the brand’s full range, including womenswear, menswear, footwear, fine jewellery, fragrance, and home goods. All these categories will be available to customers.
Q.Who was responsible for the interior design of the new Maison Margiela concept store?
Who was responsible for the interior design of the new Maison Margiela concept store?
Dutch architect Studio Anne Holtrop designed the new concept store. The design aligns with Creative Director John Galliano’s vision and includes artisanal furnishings and specific paint choices.
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