Skip to content
E-Tailing

Made-in-China.com increases website traffic with cloud

By Wei Zhang
1 min read
Made in China com staff
Made in China com staff
In this article (5)

Made-in-China.com, a global trade commerce company, has grown its website traffic over 2000 percent using a managed cloud portfolio.

The dedicated hosting solution from Backspace, which is part of its managed cloud offering, allows the company to have full control over its servers while also enjoying high levers of speed and performance.

“As an ecommerce company that connects worldwide buyers with Chinese suppliers, it is critical that we provide a user-friendly and quality experience to our customers around the world,” said Tao Yan, IT Manager, Made-in-China.

The company started working with Racks[ace in 2006 and has since then grew its website traffic from 1 to 2 million to 25 to 35 million today. Revenues also increased from CNY43 million (USD6.9 million) annually in 2006 to approximately CNY500 million (USD80.5 million) a year today.

“Because of the company’s support, we’ve been able to focus on growing our business year-over-year, as opposed to investing our time handling IT issues, as we did with our previous provider,” Tao Yan added.

In the eight years that Made-in-China has worked with Rackspace, the company’s infrastructure has also grown dramatically, from just two servers in 2006 to a total of 23 servers hosted in the US, as well as seven cloud servers hosted in Hong Kong.

While Made-in-China is based in Nanjing, China, over 70 percent of Made-in-China’s web traffic comes from overseas, meaning it needed a reliable hosting provider that could support its business globally.

“With more and more China-based companies expanding West, demand has spiked for stable and flexible hosting solutions that can manage traffic around the globe,” said Ajit Melarkode, managing director, Rackspace Asia-Pacific.

Questions & Answers

Q.

What kind of cloud solution does Made-in-China.com use to manage its website traffic?

A.

Made-in-China.com uses a dedicated hosting solution from Backspace, which is part of its managed cloud offering. This solution provides full control over their servers while also delivering high speed and performance.

Q.

How much has Made-in-China.com's annual revenue increased since it started working with Racksace in 2006?

A.

Annual revenue has increased from CNY43 million (USD6.9 million) in 2006 to approximately CNY500 million (USD80.5 million) today. This represents a significant growth over the period.

Q.

Why is a reliable global hosting provider particularly important for Made-in-China.com?

A.

Despite being based in Nanjing, China, over 70 percent of Made-in-China.com's web traffic comes from overseas. This global audience necessitates a reliable provider that can support its business worldwide effectively.

Q.

What is the current server infrastructure for Made-in-China.com?

A.

Made-in-China.com currently utilises 23 servers hosted in the US, alongside seven cloud servers hosted in Hong Kong. This expanded infrastructure supports its significant traffic growth.

Reader pulse

Is cloud hosting essential for global e-commerce growth?

23,887 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready