M1 launches data-centric mobile plans

Singapore’s M1 has expanded its data-heavy mySIM mobile plans to bundle the offers with handset subsidies.

M1 launched a range of SIM-only plans in 2015 that offered large data allocations for customers who do not need a new handset.

Building on the popularity of this plan, M1 has unveiled the new mySIMe bundled mobile plans, which start at S$40 for 5GB of local data, 100 minutes of voice calls and 100 SMS. M1 has also introduced a S$70 plan with 15GB of data and a S$90 plan with 30GB.

The high-end S$118 plan meanwhile offers unlimited local data, SMS and voice, while a S$15 add-on can provide unlimited voice calls for the three other plans in the range.

In addition, a S$10 Data Passport add-on will allow customers to use their local data bundles across 56 destinations worldwide, and a S$12 per month add-on will allow customers to share their plan bundles across up to three lines – this is not available for the unlimited plan.

Our SIM-only mySIM plans have proven to be popular with our customers. We are now giving them the option to get their favorite smartphone or tablet at a more affordable price with the mySIMe plans,” M1 CMO P Subramaniam said.