M1 launches data-centric mobile plans

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Singapore’s M1 has expanded its data-heavy mySIM mobile plans to bundle the offers with handset subsidies.
M1 launched a range of SIM-only plans in 2015 that offered large data allocations for customers who do not need a new handset.
Building on the popularity of this plan, M1 has unveiled the new mySIMe bundled mobile plans, which start at S$40 for 5GB of local data, 100 minutes of voice calls and 100 SMS. M1 has also introduced a S$70 plan with 15GB of data and a S$90 plan with 30GB.
The high-end S$118 plan meanwhile offers unlimited local data, SMS and voice, while a S$15 add-on can provide unlimited voice calls for the three other plans in the range.
In addition, a S$10 Data Passport add-on will allow customers to use their local data bundles across 56 destinations worldwide, and a S$12 per month add-on will allow customers to share their plan bundles across up to three lines – this is not available for the unlimited plan.
Our SIM-only mySIM plans have proven to be popular with our customers. We are now giving them the option to get their favorite smartphone or tablet at a more affordable price with the mySIMe plans,” M1 CMO P Subramaniam said.
Questions & Answers
Q.What is the primary difference between the original mySIM plans and the new mySIMe plans?
What is the primary difference between the original mySIM plans and the new mySIMe plans?
The original mySIM plans were SIM-only, designed for customers who did not need a new handset. The new mySIMe plans bundle these data-heavy offers with handset subsidies, allowing customers to get a smartphone or tablet at a more affordable price.
Q.What are the data allowances and prices for the main new mySIMe bundled plans?
What are the data allowances and prices for the main new mySIMe bundled plans?
The mySIMe plans start at S$40 for 5GB of local data. Other plans include S$70 for 15GB, S$90 for 30GB, and a high-end S$118 plan with unlimited local data, SMS, and voice.
Q.Are there any add-ons available for customers to enhance their plans?
Are there any add-ons available for customers to enhance their plans?
Yes, customers can add unlimited voice calls for S$15 to three plans. A S$10 Data Passport add-on allows data use in 56 destinations, and a S$12 monthly add-on enables plan sharing across up to three lines, though this is not for the unlimited plan.
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