M1 joins StarHub in electricity play
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Singapore’s M1 has joined StarHub in looking to carve out a share of Singapore’s new open electricity market.
M1 has announced a collaboration with Keppel Electric, a participating electricity retailer in Singapore’s Jurong open electricity market (OEM) soft launch, to offer electricity bundled with telecoms services.
New and re-contracting mobile customers are being offered the ability to sign up for discount electricity plans at the M1 Shop In Jurong, as well as either S$80 off the price of the Samsung Galaxy S9 and S9+ or six months worth of extra data allocations.
“We are delighted to partner Keppel Electric to offer our customers greater value and flexibility in the liberalized energy market,” M1 chief marketing officer P. Subramaniam said.
“We look forward to working closely with Keppel Electric to provide new service development and product bundling for its provision of its electricity offerings in this town and nationwide in time to come.”
Earlier this month StarHub announced a joint initiative with renewable energy startup Sunseap to enter Singapore’s open electricity market to offer joint electricity plans, collaborating on areas including sales, customer service and billing.
Singapore plans to liberalize the nation’s electricity market to allow customers to seamlessly switch electricity retailers with no disruption to supply. The new open market has been soft-launched in Jurong and will be rolled out city-wide later this year.
Questions & Answers
Q.Which specific area of Singapore has seen the soft launch of the open electricity market?
Which specific area of Singapore has seen the soft launch of the open electricity market?
The open electricity market has been soft-launched in Jurong. This initial phase allows customers in that area to switch electricity retailers, with a city-wide rollout planned for later this year.
Q.What incentives is M1 offering to customers who sign up for its bundled electricity plans?
What incentives is M1 offering to customers who sign up for its bundled electricity plans?
M1 is offering new and re-contracting mobile customers discount electricity plans. They can also choose between S$80 off a Samsung Galaxy S9/S9+ or six months of extra data allocations.
Q.How does StarHub's approach to entering the electricity market differ from M1's partnership?
How does StarHub's approach to entering the electricity market differ from M1's partnership?
StarHub has partnered with renewable energy startup Sunseap, whereas M1 is collaborating with Keppel Electric, an established participating electricity retailer. Both are offering joint electricity plans.
Q.Will these bundled electricity and telecom services be available across all of Singapore in the future?
Will these bundled electricity and telecom services be available across all of Singapore in the future?
Yes, M1's chief marketing officer indicated that while their initial offering is in Jurong, they look forward to providing electricity offerings nationwide in time to come, aligning with the city-wide rollout.
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