LVMH’s Louis Vuitton launches e-commerce website in China
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French fashion brand Louis Vuitton, part of luxury giant LVMH , said on July 21st it had launched an e-commerce website in China to tap a booming online shopping market.
Louis Vuitton, which opened its first store in Beijing in 1992, said the website offered leather goods, small leather goods, shoes, accessories, watch and jewellery, luggage, and the newly launched Les Parfums Louis Vuitton.
Payments can be made via UnionPay, Alipay and WeChat, the statement said.
The website will be available in 12 cities – Beijing, Shanghai, ChongQing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Shenyang, Dalian, Haerbin, Wuhan. More cities will be added later on.
It is the 11th e-commerce market for Vuitton since it launched its first site in France in 2005.
Questions & Answers
Q.Which specific products are available for purchase on Louis Vuitton's new e-commerce site in China?
Which specific products are available for purchase on Louis Vuitton's new e-commerce site in China?
The new website offers leather goods, small leather goods, shoes, accessories, watch and jewellery, luggage, and the recently launched Les Parfums Louis Vuitton. This provides a comprehensive range of the brand's luxury items.
Q.What payment methods are supported for customers making purchases on the Louis Vuitton China e-commerce platform?
What payment methods are supported for customers making purchases on the Louis Vuitton China e-commerce platform?
Customers can make payments using UnionPay, Alipay, and WeChat. These widely used local payment options facilitate convenient transactions for online shoppers in China.
Q.How many cities in China are initially covered by Louis Vuitton's new e-commerce service?
How many cities in China are initially covered by Louis Vuitton's new e-commerce service?
The website is initially available in 12 cities across China, including major centres like Beijing, Shanghai, and Guangzhou. Louis Vuitton has also indicated that more cities will be added at a later date.
Q.Is this Louis Vuitton's first venture into e-commerce globally, or have they launched sites in other countries?
Is this Louis Vuitton's first venture into e-commerce globally, or have they launched sites in other countries?
This is Louis Vuitton's 11th e-commerce market launch worldwide. The brand first established an online retail presence with its site in France back in 2005, indicating a gradual expansion strategy.
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