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LVMH is “eyeing stakes” in OFF-WHITE‘s parent company

By Rajiv Menon
1 min read
LVMH
LVMH
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LVMH is “eyeing stakes” in OFF-WHITE‘s parent company, New Guards Group, WWD reports. If the rumors are true, the move would bring LVMH Moët Hennessy Louis Vuitton even closer to fashion’s main man, Virgil Abloh, the founder of OFF-WHITE and artistic director of menswear at Louis Vuitton.

New Guards Group Holding SpA is a Milan-based holding company that also looks after OFF-WHITE as well as Palm Angels, Heron Preston, and Marcelo Burlon County of Milan.

This is not the only venture on the cards over at LVMH at the moment, either. The company is reportedly also making moves to create Rihanna her own luxury fashion house.

Questions & Answers

Q.

Which company is LVMH reportedly interested in acquiring a stake in?

A.

LVMH is reportedly interested in acquiring a stake in New Guards Group, the parent company of fashion brand OFF-WHITE. This move would bring them closer to OFF-WHITE's founder, Virgil Abloh.

Q.

What other brands are managed by New Guards Group?

A.

Beyond OFF-WHITE, New Guards Group Holding SpA, which is based in Milan, also manages brands including Palm Angels, Heron Preston, and Marcelo Burlon County of Milan.

Q.

What other significant business venture is LVMH currently pursuing?

A.

LVMH is reportedly also in the process of creating a new luxury fashion house for the artist and entrepreneur Rihanna. This indicates a busy period for the conglomerate.

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