Luk Fook Malaysia expands into opening of third store
In this article (5)
Luk Fook Malaysia has opened its third shop, at the Genting Highlands Resort.
The Hong Kong-based jewellery retailer expanded into Southeast Asia in 2010 and now operates 1660 locations through nine countries and regions, including greater China. The Genting Highlands shop will give the brand access to a well-established tourist market that frequents the high-altitude attraction that features casinos and theme parks.
Luk Fook Holdings’ chairman and CEO Wong Wai Sheung said the group is dedicated to providing global customers with high-quality jewellery products, unparalleled shopping experiences, as well as caring and professional services.
“With the drive for the Belt and Road Initiative, together with booming tourism in Southeast Asia, the group is optimistic about the prospects for the region. Following the opening of two retail shops at Pavilion Elite and Suria KLCC in Kuala Lumpur in 2016, the group has established a new retail shop at the 6000-foot highland famous casino and tourist spot – Genting Highlands of Malaysia – to further expand our retail footprint, which fulfils the corporate vision of ‘Brand of Hong Kong, Sparkling around the World’”.
The opening ceremony was attended by multiple dignitaries and celebrities, while Rilakkuma-branded gold coins were distributed among guests.
Questions & Answers
Q.Which Malaysian cities host the other Luk Fook stores in the country?
Which Malaysian cities host the other Luk Fook stores in the country?
Prior to the new opening, Luk Fook had established two retail shops in Kuala Lumpur. These were located at Pavilion Elite and Suria KLCC, both opened in 2016.
Q.What is the rationale behind choosing Genting Highlands for the new store?
What is the rationale behind choosing Genting Highlands for the new store?
The Genting Highlands store offers access to a well-established tourist market. The high-altitude attraction features casinos and theme parks, which attracts many visitors.
Q.How many countries and regions does Luk Fook operate in across its global network?
How many countries and regions does Luk Fook operate in across its global network?
Luk Fook operates 1660 locations across nine countries and regions globally. This includes its extensive presence within greater China and its Southeast Asian expansion.
Q.When did Luk Fook first expand its operations into the Southeast Asian market?
When did Luk Fook first expand its operations into the Southeast Asian market?
Luk Fook, originally a Hong Kong-based jewellery retailer, expanded its operations into the Southeast Asian market in 2010. The group has steadily grown its presence since then.