Luckin Coffee plans expansion into India and Middle East

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China’s Luckin Coffee wants to expand into India and the Middle East.
The company has signed a memorandum of understanding to create a joint venture with Kuwait-based Americana Group which will open stores across the Greater Middle East and India. No further details have been released, according to Reuters.
Luckin, which sells coffee by app from a fast-growing network of stores and pick-up points across China’s main cities, raised US$561 million by listing in the US in May. It says it will open 2500 stores this year.
Americana Group operates 1800 restaurants and 29 restaurants and food factories in the Middle East. It has franchises for a raft of fast-food and quick-service restaurant brands including KFC, TGI Fridays, Pizza Hut, Hardees, Baskin Robbins, Costa Coffee, Krispy Kreme, Red Lobster, Grand Cafe, Maestro, Longhorn Steakhouse and Chicken Tikka.
It operates in 20 markets and boasts a payroll of 60,000. Besides the Middle East, the company has KFC and Pizza Hut stores in Kazakhstan and KFC stores in Morocco.
“This collaboration represents Luckin Coffee’s first step toward bringing its leading products from China to the world,” said Luckin Coffee founder and CEO Jenny Qian Zhiya in a statement.
Earlier this month, the hitherto coffee-focused company announced it would launch a tea brand, Xiaolu.
Questions & Answers
Q.What is the specific nature of the agreement between Luckin Coffee and Americana Group?
What is the specific nature of the agreement between Luckin Coffee and Americana Group?
Luckin Coffee has signed a memorandum of understanding with Americana Group. This agreement aims to create a joint venture for opening stores across the Greater Middle East and India.
Q.What is Americana Group's current operational scale and geographic reach?
What is Americana Group's current operational scale and geographic reach?
Americana Group currently operates 1800 restaurants and 29 food factories, with a payroll of 60,000. It operates in 20 markets, including the Middle East, Kazakhstan, and Morocco.
Q.What is Luckin Coffee's business model in China?
What is Luckin Coffee's business model in China?
Luckin Coffee sells its products via an app from a rapidly expanding network of stores and pick-up points. These are located across China's main cities.
Q.Has Luckin Coffee diversified its product offerings beyond coffee?
Has Luckin Coffee diversified its product offerings beyond coffee?
Yes, Luckin Coffee announced earlier this month that it would launch a new tea brand. This new brand is named Xiaolu.
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