Loyalty Program Pointo Aims to Manage Points Across Region

“For points issuers, the Pointo system will help them limit their budget on marketing and add more value to its customers. Meanwhile for point receivers, it would help them generate more revenue as it would increase transactions,” Pointo Point Exchange chief executive Ari Stefanus said on Wednesday.

Pointo now registers issuers including grocery stores Ranch Market and Farmers Market, home appliances retailer Electronic Solutions, national flag carrier Garuda Indonesia, Lippo Group’s theater chain Cinemaxx, ice cream shop Haagen-Dazs and many more.

In the near future, Pointo targets to have at least 150 brands collaborate with them, including merchants in Asia, such as Universal Studios and Gardens by the Bay in Singapore, Ocean Park and Disneyland in Hong Kong and Japan.

The company also wants financial companies, such as banks, flight carriers and telecommunication operators to join Pointo.

Loyalty Program Indonesia is an information technology developer established in 2008. It built expertise on customer loyalty programs, serving clients from the retail sector, including convenience store chain operator Indomaret, retailer Centro Department Store, as well as shopping malls Grand Indonesia and Pacific Place.