Louis Vuitton in Thailand expands to Phuket
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Louis Vuitton in Thailand has unveiled a new store in Phuket, its first store outside the capital city of Bangkok. 
Located in Central Phuket mall, the new boutique features unique interiors as the brand wants to embrace local elements and yet keep its international spirit.
The interior expresses the Maison’s codes with subtle off-white cut-out panels in a pattern that reflects Louis Vuitton’s famous monogram motif, which appears to float like lace.
The wall sculptures and installations reflect the store’s Sino-Portuguese style.
Finally, to reflect the environment of Louis Vuitton in Thailand, tropical plants are placed through the store to highlight “tropical modernism”.
Questions & Answers
Q.Where is Louis Vuitton's new store in Thailand located?
Where is Louis Vuitton's new store in Thailand located?
The new Louis Vuitton store is located in Phuket, specifically within the Central Phuket mall. This marks the brand's first venture outside of Thailand's capital city, Bangkok.
Q.What design influences are visible in the new Phuket store?
What design influences are visible in the new Phuket store?
The store's interior blends local elements with its international brand identity. It features subtle off-white cut-out panels, wall sculptures reflecting Sino-Portuguese style, and tropical plants to embrace 'tropical modernism'.
Q.How does the store incorporate Louis Vuitton's signature design elements?
How does the store incorporate Louis Vuitton's signature design elements?
The Maison’s codes are expressed through subtle off-white cut-out panels. These panels form a pattern that reflects Louis Vuitton’s famous monogram motif, designed to appear as if it floats like lace.
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