Lotteria to debut in Mongolia
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Korean conglomerate Lotte is launching its fast-food chain Lotteria in Mongolia.
The brand’s restaurant franchise unit, Lotte GRS, will open its first location in the capital city of Ulaanbaatar and increase outlets to 10 over the next four years. The move follows an agreement with Mongolian restaurant and theatre operator Eugenetek Mongolia, which has signed on as master franchisor.
A spokesperson for Lotte GRS said the flagship store’s prime location within the city’s commercial district, together with Mongolia’s young population and local enthusiasm for Korean culture, should contribute to the success of the new restaurant.
Lotte GRS has previously expanded into China, Vietnam, Indonesia, Myanmar and Cambodia with its Lotteria chain as well as its Angel-in-us cafe franchise.
Questions & Answers
Q.Which company will operate the Lotteria stores in Mongolia?
Which company will operate the Lotteria stores in Mongolia?
Mongolian restaurant and theatre operator Eugenetek Mongolia has signed on as the master franchisor. They will be responsible for launching and managing the Lotteria stores in the country.
Q.How many Lotteria outlets does Lotte GRS plan to open in Mongolia?
How many Lotteria outlets does Lotte GRS plan to open in Mongolia?
Lotte GRS intends to open its first Lotteria location in Ulaanbaatar, the capital city. The company then plans to increase the total number of outlets to ten over the next four years.
Q.What factors does Lotte GRS believe will contribute to Lotteria's success in Mongolia?
What factors does Lotte GRS believe will contribute to Lotteria's success in Mongolia?
A spokesperson for Lotte GRS cited the flagship store's prime commercial district location, Mongolia's young population, and local enthusiasm for Korean culture. These elements are expected to aid the new restaurant's success.
Q.Where else has Lotte GRS expanded its Lotteria chain internationally?
Where else has Lotte GRS expanded its Lotteria chain internationally?
Lotte GRS has previously expanded its Lotteria chain into several other Asian markets. These include China, Vietnam, Indonesia, Myanmar, and Cambodia, alongside its Angel-in-us cafe franchise.
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