L’Oreal Korea names Samuel de Retail as its new CEO

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L’Oreal Korea announced Monday that it appointed Samuel du Retail as the new chief of its Korea operation.
The new CEO has worked at the France-headquartered global cosmetics company since 1996. Over the past 26 years at the firm, du Retail has assumed various key roles, including finance, management and e-commerce.
He served as CFO at L’Oreal China from 2006 to late 2011, which was followed by another CFO position representing the Western Europe operation of the company from 2012 to 2013. He went on to serve as global CFO of the consumer products division in France from 2013 to 2016, continuing working as general manager for the consumer products division in China from 2017 to 2020.
Before his latest promotion, his previous role at the firm had been as a group e-commerce general manager in France from October 2020 to earlier this year. He’s been attributed with the successful growth of L’Oreal and Maybelline in the Chinese market. He also led significant growth in the profitability of the company’s e-commerce efforts.
“I am very pleased to work as the chief of L’Oreal Korea, as Korea is leading the global beauty market with its K-beauty trends,” du Retail said, adding that he will focus on cooperative leadership to continue the innovative path of L’Oreal in the country.
Questions & Answers
Q.What is Samuel du Retail's previous role before becoming CEO of L'Oreal Korea?
What is Samuel du Retail's previous role before becoming CEO of L'Oreal Korea?
Before his latest promotion, Samuel du Retail was a group e-commerce general manager in France. He held this position from October 2020 until earlier this year, just before his new appointment.
Q.Which specific L'Oreal brands is Samuel du Retail credited with growing in the Chinese market?
Which specific L'Oreal brands is Samuel du Retail credited with growing in the Chinese market?
Samuel du Retail is attributed with the successful growth of both the L'Oreal brand and Maybelline in the Chinese market. He also led significant growth in the profitability of the company's e-commerce efforts.
Q.What areas of expertise has Samuel du Retail developed during his time at L'Oreal?
What areas of expertise has Samuel du Retail developed during his time at L'Oreal?
Over his 26 years at the company, Samuel du Retail has gained experience in various key roles. These include finance, general management, and e-commerce, showing a broad range of skills.
Q.What specific focus has Samuel du Retail identified for his leadership at L'Oreal Korea?
What specific focus has Samuel du Retail identified for his leadership at L'Oreal Korea?
Samuel du Retail stated he will focus on cooperative leadership to continue L'Oreal's innovative path in the country. He noted Korea's leadership in the global beauty market with K-beauty trends.
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