L’Oreal expands its beauty innovation program across North Asia

L’Oreal’s Big Bang Beauty Tech Innovation Program (Big Bang) has expanded across its North Asia markets, including a recent launch in Hong Kong and Taiwan.

Launched in Mainland China in 2020, the program aims to drive growth in the beauty industry through key partnerships with startups, fostering a culture of co-creation and co-development of innovative beauty products and experiences.

For instance, L’Oreal Japan partnered with the Ministry of Economy, Trade, and Industry last year to research skin and haircare technologies.

Similarly, L’Oreal Korea has launched a dedicated digital tracking system following its collaboration with the Ministry of SMEs and Startups through an MOU at Viva Tech last year.

This year, L’Oreal Taiwan has kicked off its Big Bang recruitment, focusing on a “Green Beauty Consumer Journey.” It has partnered with the Taipei Computer Association (TCA) to champion local sustainability innovations for a circular economy, eco-friendly design, and improved consumer engagement.

Meanwhile, L’Oreal Hong Kong has introduced the city’s first open innovation accelerator, focusing on crafting immersive, multi-sensory experiences within brand spaces to enhance customer interactions.

“As Big Bang takes root across North Asia, we promise to usher in a new era of beauty innovation,” said the company. “L’Oreal is proud to be at the forefront of this exciting evolution, solidifying its position as a beauty tech leader in the region and beyond.

Since its launch, the Big Bang program has engaged over 2000 companies and brought more than 50 business projects to fruition.