Longines ambassador Lin Chi-Ling attends Macau launch
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Longines Lin Chi-Ling, the Taiwanese model and actress, was a special guest at the grand opening in Macau of the Longines boutique at T Galleria by DFS, inside City of Dreams.
Lin Chi-Ling, Longines ambassador of elegance joined DFS Group for the grand opening of the Longines boutique at T Galleria by DFS at the City of Dreams in Macau
The Swiss watch brand used the occasion to launch the Longines Master Collection DFS Special Edition. This dial of this watch has a pattern inspired by Venice landmark The Doge’s Palace (the first DFS store in Europe was opened in the city of canals).
Longines and DFS Group celebrate the opening of the Longines boutique with special guest, Longines Ambassador of Elegance Lin Chi-Ling. From left: Christophe Chaix DFS Group senior VP fashion, watches, jewellery and accessories; Walter Von Känel Longines president; Lin Chi-Ling Longines ambassador of elegance; Sibylle Scherer DFS Group president merchandising and consumer marketing; Benjamin Vuchot DFS Group region president, Asia North; Sunny Yu senior VP, entertainment and projects, Melco Crown Entertainment
Created especially for DFS and cased in steel, the watch will be released globally from March 1.
Covering more than 500 sqft (46 sqm), The Longines boutique features timepieces from the brand’s signature collections, and augments the 29 watch and jewellery brands in the newly expanded Watches and Jewelry Hall at T Galleria by DFS, City of Dreams.
Marking the store opening was a ribbon-cutting and celebratory toast by Longines president Walter von Känel, Lin Chi-Ling, DFS Group president for merchandising and consumer marketing Sibylle Scherer, and DFS Group Asia north president Benjamin Vuchot.
Lin Chi-Ling has been associated with Longines since 2005 and is officially Ambassador of Elegance. Apart from modelling, she is a television presenter, awards presenter and is about to make her movie debut in the John Woo film The Battle of Red Cliff.
Less glamorously, Chi-Ling has also written a book, with the rather technical title Emissions of 2,2,4-trimethyl-1,3-pentanediol Monoisobutyrate from Latex Paint.
Questions & Answers
Q.Which specific product was launched to mark the opening of the Longines boutique?
Which specific product was launched to mark the opening of the Longines boutique?
The Longines Master Collection DFS Special Edition was launched. This watch features a dial pattern inspired by Venice's Doge’s Palace, acknowledging the first DFS store in Europe.
Q.When will the newly launched DFS Special Edition watch be available for purchase globally?
When will the newly launched DFS Special Edition watch be available for purchase globally?
The Longines Master Collection DFS Special Edition, which is cased in steel and created for DFS, is scheduled to be released globally starting from March 1.
Q.How large is the new Longines boutique and what impact does it have on the existing T Galleria by DFS?
How large is the new Longines boutique and what impact does it have on the existing T Galleria by DFS?
The new Longines boutique covers over 500 sqft (46 sqm). Its opening expands the selection within the newly augmented Watches and Jewelry Hall at T Galleria, which now features 29 watch and jewellery brands.
Q.Which senior executives from Longines and DFS Group attended the grand opening event in Macau?
Which senior executives from Longines and DFS Group attended the grand opening event in Macau?
Walter Von Känel, Longines president, attended alongside DFS Group executives Christophe Chaix, Sibylle Scherer, and Benjamin Vuchot. Lin Chi-Ling, Longines Ambassador of Elegance, also participated.
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