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Longchamp Philippines expands with fourth store

By Sarah ChenPhilippines
1 min read
Longchamp opens in ‘Maison Omotesando’ in Tokyo biggest Asia store yet
Longchamp opens in ‘Maison Omotesando’ in Tokyo biggest Asia store yet
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French handbag brand Longchamp Philippines has opened its fourth boutique, in Rustan’s Makati.

Inspired by the brand’s Paris flagship along rue Saint-Honore, the new 65sqm store is  decorated with modern interiors – lots of wood, leather and fabric, and rich textures in order  to highlight the collections.

“We are honored to welcome Longchamp into a bigger and better space at Rustan’s Makati. As a brand beloved not only by the Filipino shoppers but by the entire global community, Longchamp further brings prestige and is truly a great part of the Rustan’s portfolio of distinguished retail partners,” said Rustan’s president Donnie Tantoco.

The store is highlighted by Longchamp’s Spring/Summer collection featuring African-inspired patterns, prints and colors, as well as the signature Mademoiselle handbag, the classic Le Pliage tote, and other leather goods.

Questions & Answers

Q.

Which specific items are highlighted in the new store's collection?

A.

The store highlights the Spring/Summer collection with African-inspired patterns, the Mademoiselle handbag, the classic Le Pliage tote, and other leather goods.

Q.

Who welcomed Longchamp into the new space at Rustan's Makati?

A.

Rustan's president, Donnie Tantoco, welcomed Longchamp into the expanded space, noting the brand's popularity with Filipino and global shoppers.

Q.

What is the new store's square meterage?

A.

The new boutique at Rustan's Makati measures 65 square metres. It features modern interiors with wood, leather, fabric, and rich textures.

Reader pulse

Is Longchamp's expansion in Rustan's a deliberate step?

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