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In its ongoing pursuit of innovative retail formats and engaging visual narrations, Longchamp has launched a one-of-a-kind “Green Concept Store” on a temporary basis at Pacific Place, Hong Kong. A Green Retail Experience The pop-up store, which was launched…
Longchamp has breathed new life into its boutiques at ION Orchard and The Shoppes at Marina Bay Sands in Singapore, unveiling a stunning redesign inspired by the essence of a stylish Parisian apartment. The renovations promise an inviting atmosphere that…
The renowned luxury bag label, Longchamp, has given its two Singapore stores, located at Ion Orchard and Marina Bay Sands, a fresh new look. The Inspiration Behind the Redesign The revamped boutiques draw design inspiration from Parisian apartments, an…
French handbag label Longchamp sees the China and US markets as key in boosting its global sales. Facing sluggish traditional European markets, the company is looking to celebrity endorsements and online opportunities to drive growth, according to CEO Jean…
Travel retailer Dufry has launched a Longchamp boutique at Hong Kong International Airport. It is the world’s first duty-free boutique to host a Longchamp “personalisation station” offering to stamp customer initials on their purchases. Dufry’s global head of…
French handbag brand Longchamp Philippines has opened its fourth boutique, in Rustan’s Makati. Inspired by the brand’s Paris flagship along rue Saint-Honore, the new 65sqm store is decorated with modern interiors – lots of wood, leather and fabric, and rich…
French handbag brand Longchamp Philippines has opened its fourth boutique, in Rustan’s Makati. Inspired by the brand’s Paris flagship along rue Saint-Honore, the new 65sqm store is decorated with modern interiors – lots of wood, leather and fabric, and rich…
French leather goods brand Longchamp officially opened its biggest Asian store in Tokyo in October 2017. The move signals a move to attract more Japanese clientele to the Parisian brand, as well as tourist shoppers visiting Japan. Dubbed ‘La Maison…
Longchamp Japan has launched its largest store for Asia with a flagship in Tokyo’s fashion mecca Shibuya. French actress Audrey Tautou attended the inauguration of La Maison Omotesando, which has a 35m-high facade and offers 500sqm of retail space. It…
Longchamp Singapore has reopened its Paragon mall boutique. Marking the relaunch at 02-40 kiosk, the French luxury leather brand released its Mademoiselle Longchamp range of bags, which is exclusively distributed there until September 15, and at all Longchamp…
Longchamp and Burberry have arrange shops on WeChat, China’s prime messenger app. In addition to chatting with buddies and idly thumbing via their social feeds, now you can purchase luxurious baggage off China’s largest social app, WeChat. The nation’s…
Longchamp has opened a new China flagship store in Shanghai, with plans for the French luxury brand to open another flagship store in Beijing later in the year. Located at the Jing An Kerry Centre on Shanghai’s Nanjing Road West, the new Longchamp flagship…
The closures of a number of retail and luxury brand giants on China’s e-commerce platforms indicate that retail competition is no less fierce online than offline. It is old news that the Chinese market is highly competitive and unlike any other market in the…
Indonesians have become Asia’s foremost online buyers of luxury goods, according to the latest Asia Luxury Index. Amid difficult economic conditions, online sales of luxury goods in Indonesia have grown by 84 per cent, according to the index, which draws…
Italian fashion house Valentino is about to enter India, joining a growing list of luxury brands changing their focus to a buoyant retail scene far from the slowing Chinese economy. Valentino is reportedly dealing with IDFS Tradings and is also in talks with…
Luxury French brand Longchamp sees Asia as a major contributor to the brand’s global growth in coming years. CEO Jean Cassegrain says 25 per cent of the brand’s business now comes from Asia – and 50 per cent of its customer base is Asian. In an exclusive…
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