Longchamp opens boutique at HKIA
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Travel retailer Dufry has launched a Longchamp boutique at Hong Kong International Airport.
It is the world’s first duty-free boutique to host a Longchamp “personalisation station” offering to stamp customer initials on their purchases.
Dufry’s global head of luxury Coral Clavero said, “The HKIA store will be the first duty-free point of sale worldwide to offer the personalisation service with the hot stamping machine, and premium product lines, including an exclusive selection of items.
“Dufry values its strong partnership with Longchamp, which has been built on the basis of mutual trust and the satisfaction of a well done job in the industry. This enduring and collaborative partnership goes back more than 15 years and accounts for a distribution network of over 25 points of sale, geographically spread around the world.”
Longchamp CEO Jean Cassegrain said airport locations have played a significant role in the history of the brand, both as a point of departure and one of growth.
“This new boutique is an opportunity to connect with our clientele from around the world while paying tribute to our origins. We are happy to be growing our network in Hong Kong and strengthening the ties between our home, Paris and Hong Kong, two cities overflowing with energy and creativity.”
Questions & Answers
Q.What unique service does the new Longchamp boutique at Hong Kong International Airport offer?
What unique service does the new Longchamp boutique at Hong Kong International Airport offer?
The new Longchamp boutique offers a world-first duty-free personalisation station. Customers can have their initials hot-stamped onto their purchases. This service is a key feature highlighted by Dufry's global head of luxury.
Q.How long has Dufry been in partnership with Longchamp, and what does this partnership entail?
How long has Dufry been in partnership with Longchamp, and what does this partnership entail?
Dufry and Longchamp have had a collaborative partnership for over 15 years. This strong relationship is built on mutual trust and has resulted in a distribution network of over 25 points of sale globally.
Q.Why does Longchamp's CEO view this new airport boutique as significant for the brand?
Why does Longchamp's CEO view this new airport boutique as significant for the brand?
Longchamp's CEO states that airport locations are crucial for connecting with their global clientele and reflect the brand's origins and growth. The new Hong Kong boutique also strengthens ties between Paris and Hong Kong.