Long queues in Apple Bangkok store opening day
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The first official Apple Bangkok store is now trading, located in the heart of the new US$1.6 billion IconSiam project. Queues formed overnight as Thai Apple fans vied to be among the store’s first customers and the company says “thousands” of shoppers visited the store in the first day of trading on Saturday.
Inside Retail understands Apple’s designers, London-based Foster + Partners, worked with the architecture team from IconSiam to make the store stand out from the centre’s curved river-facing facade. The result is a clean, open square profile fronting a large outdoor courtyard, giving the store a ‘high-street feel’ despite being inside a larger mall structure.
The interior features living trees and floor to ceiling glass facing both into the mall and out of it.
For opening weekend, the store hosted local band Polycat performing live and the company also gave its iconic Apple logo a Thai-style makeover to celebrate its debut in the country.
A second Apple store is believed to be under construction in the basement of the CentralWorld shopping centre in downtown Bangkok. See how long the queue in the gallery below (4 images) :
Questions & Answers
Q.Which firm designed the new Apple store in Bangkok?
Which firm designed the new Apple store in Bangkok?
London-based Foster + Partners were the designers for the Apple Bangkok store. They collaborated with the IconSiam architecture team to create its distinctive profile, featuring a clean, open square front and a large outdoor courtyard.
Q.What is unique about the new Apple store's location and design?
What is unique about the new Apple store's location and design?
The store is located within the IconSiam project but features a 'high-street feel' due to its open square profile and an outdoor courtyard. Its interior also includes living trees and floor-to-ceiling glass.
Q.What special events or features were part of the store's opening celebration?
What special events or features were part of the store's opening celebration?
For its opening weekend, the store hosted a live performance by local band Polycat. Apple also created a Thai-style makeover of its iconic logo to commemorate its debut in the country.
Q.Is Apple planning to open more stores in Bangkok?
Is Apple planning to open more stores in Bangkok?
Yes, a second Apple store is reportedly under construction in the basement of the CentralWorld shopping centre. This new location is situated in downtown Bangkok.
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