L’Occitane adds Elemis to portfolio
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Hong Kong-listed cosmetics retailer L’Occitane International is to buy privately owned beauty and skincare brand Elemis for about US$900 million. “This is L’Occitane’s largest acquisition since listing and a major step forward in building a group of premium beauty brands,” said CEO Reinold Geiger in a statement.
The move is part of a strategy to boost L’Occitane’s sales in the UK and the US. In a statement, the company said the the deal will allow Elemis to expand into new markets and boost L’Occitane’s business in markets in which it is not so strong as yet.
L’Occitane has agreed to buy the Elemis brand from Steiner Leisure, which owns the US business, and Nemo UK, which owns the European business.
The deal, to be funded by cash and bank loans, will be closed in the first quarter of this year.
L’Occitane, which listed in Hong Kong in 2010, currently has 3285 outlets in 90 countries, including 1555 stores it owns and operates directly. Last financial year it achieved a profit of €141 million on sales of €1.3 billion.
Questions & Answers
Q.What is the strategic reason for L’Occitane acquiring Elemis?
What is the strategic reason for L’Occitane acquiring Elemis?
The acquisition is part of L’Occitane's strategy to boost its sales, particularly in the UK and US markets. It also aims to build a group of premium beauty brands, according to the CEO.
Q.How will the acquisition of Elemis be financed?
How will the acquisition of Elemis be financed?
The deal for Elemis, valued at approximately US$900 million, will be funded through a combination of cash reserves held by L’Occitane and bank loans.
Q.What is the current global presence of L’Occitane?
What is the current global presence of L’Occitane?
L’Occitane operates 3285 outlets across 90 countries worldwide. This total includes 1555 stores that are directly owned and operated by the company.
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