Liverpool FC seals retail partnership in Indonesia
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Liverpool FC has signed a new retail agreement in Indonesia to strengthen its presence in Asia. The English Premier League team will collaborate with PT Kanmo Weston Retailindo, a joint venture between its Singapore retail partner Weston Corporation and the Indonesian retail company Kanmo Group.
The deal includes distribution rights for online shopping of LFC’s official items and the first brick-and-mortar LFC store at Pondok Indah Mall, due to open in Jakarta this summer.
“This latest partnership in Asia adds to our ambitious plans to grow our international presence in key markets. We’re really excited to open our first standalone store very soon,” said Mike Cox, senior VP of merchandising at Liverpool FC.
The launch also offers the new 2024-25 Nike home kit and items created specifically for the Indonesian market.
Last month, Liverpool FC also signed its first retail partnership in South Korea with brand and creative design studio Over the Pitch.
Questions & Answers
Q.Which companies are involved in the joint venture for Liverpool FC's retail operations in Indonesia?
Which companies are involved in the joint venture for Liverpool FC's retail operations in Indonesia?
The retail operations in Indonesia are a joint venture between PT Kanmo Weston Retailindo. This entity is a collaboration between Liverpool FC's Singapore retail partner, Weston Corporation, and the Indonesian retail company, Kanmo Group.
Q.What will be sold at the new Liverpool FC store in Jakarta?
What will be sold at the new Liverpool FC store in Jakarta?
The store will offer LFC’s official items, including the new 2024-25 Nike home kit. It will also stock items specifically designed for the Indonesian market, available for both online and in-store purchase.
Q.Where will Liverpool FC's first standalone store in Indonesia be located and when is it expected to open?
Where will Liverpool FC's first standalone store in Indonesia be located and when is it expected to open?
The first standalone Liverpool FC store will be located at Pondok Indah Mall in Jakarta. It is scheduled to open during the summer, according to Mike Cox, the senior VP of merchandising at Liverpool FC.
Q.Has Liverpool FC recently expanded its retail presence in any other Asian markets?
Has Liverpool FC recently expanded its retail presence in any other Asian markets?
Yes, Liverpool FC recently signed its first retail partnership in South Korea last month. This agreement was made with a company called Over the Pitch, a brand and creative design studio.
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