Little Stories Concept Store, a game for little ones by CLAP

In March 2017, two partners came to CLAP with the desire to create a Shoes Concept Store exclusively for children. We started with a name, “Little Stories”, and the need to create a strong corporate identity, graphically, to create an interior in accordance with it. After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.

For the creation of the corporate image we chose a friendly and simple sans serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats.

Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.

The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased. Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the clients attention on the product.