Little Sheep restaurant debuts in Singapore
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No Signboard Holdings has signed a 10-year franchise agreement to develop and operate the Little Sheep restaurant chain in Singapore.
Little Sheep is a Chinese hot-pot eatery which has its origins in Inner Mongolia. It has since grown to more than 280 outlets across China, the US, Canada and Japan, the vast majority of them franchised.
Singapore-listed No Signboard, which has also just taken full control of Danish Breweries less than a year after it bought a controlling 80 per cent interest, plans to open one Little Sheep outlet a year for the next five years before deciding on a longer-term opening rate.
No Signboard executive chairman and CEO Sam Lim believes the Little Sheep restaurant concept has great potential in Singapore.
“Given the popularity of hot pot restaurants among Singaporean consumers over the last couple of years, we are confident that this venture would be a great success for the group.”
Questions & Answers
Q.How many Little Sheep restaurants does No Signboard Holdings plan to open in Singapore initially?
How many Little Sheep restaurants does No Signboard Holdings plan to open in Singapore initially?
No Signboard Holdings intends to open one Little Sheep outlet annually for the first five years. After this initial period, they will decide on the long-term opening rate for new restaurants.
Q.What is the origin of the Little Sheep restaurant chain?
What is the origin of the Little Sheep restaurant chain?
Little Sheep is a Chinese hot-pot eatery that originated in Inner Mongolia. It has since expanded significantly with numerous outlets globally.
Q.What is the current global presence of the Little Sheep restaurant chain?
What is the current global presence of the Little Sheep restaurant chain?
The Little Sheep chain currently has over 280 outlets. These restaurants are located across China, the US, Canada, and Japan, with most of them operating as franchises.
Q.Why does No Signboard Holdings believe the Little Sheep concept will be successful in Singapore?
Why does No Signboard Holdings believe the Little Sheep concept will be successful in Singapore?
The company's executive chairman believes there is great potential due to the increasing popularity of hot pot restaurants among Singaporean consumers over recent years, making them confident in the venture's success.
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