Lion Launches Kirin Asobi Alcoholic Iced Tea in Australia
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Lion launched Kirin Asobi in Australia on September 3, entering the alcoholic iced tea category with a 4 per cent alcohol by volume premixed drink.
The zero-sugar line rolls out across national liquor chain Liquorland in 330ml cans.
Shochu Base and Flavour Options
Lion formulated Kirin Asobi with a blend of Japanese shochu, brewed black tea, sparkling water, and fruit juice. The lineup debuts with two options: Lemon and Peach.
Each 330ml can contains no sugar. That profile places the brand directly in the low-sugar premix segment, where major beverage makers are fighting for younger drinkers who avoid standard beer.
Premix Competition in Oceania
Japanese brewing group Kirin Holdings continues to push Asian spirit profiles into Western retail channels through its regional subsidiaries. Shochu and chuhai-style ready-to-drink cans have taken significant shelf space from malt-based seltzers across Australasia over the past two years.
Liquorland carries the range across its store network starting this week, with initial retail sell-through over the southern hemisphere spring determining whether Lion broadens distribution to independent banner groups.
Questions & Answers
Q.What are the initial flavour options available for Kirin Asobi in Australia?
What are the initial flavour options available for Kirin Asobi in Australia?
Kirin Asobi has launched in Australia with two flavour options: Lemon and Peach. Both varieties are packaged in 330ml cans and contain no sugar, appealing to consumers seeking low-sugar premix drinks.
Q.Which specific retailer will be selling Kirin Asobi initially across Australia?
Which specific retailer will be selling Kirin Asobi initially across Australia?
Kirin Asobi is initially rolling out exclusively across the national liquor chain Liquorland. Its entire store network will carry the range, with future distribution to independent groups depending on early sales performance.
Q.What is the alcoholic base used in Kirin Asobi, and how strong is the drink?
What is the alcoholic base used in Kirin Asobi, and how strong is the drink?
Kirin Asobi is formulated with a blend of Japanese shochu, brewed black tea, sparkling water, and fruit juice. This premixed drink has an alcohol by volume (ABV) of 4 per cent, placing it in the low-sugar premix segment.
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