Line Thailand to launch mobile payments

Visa subsidiary CyberSource has sealed a partnership with mobile messaging app Line Thailand, to allow Thai users to make mobile payments using its Line Pay service.

CyberSource, one of the world’s largest providers of eCommerce payment management services,  will offer its full suite of payment, fraud management and tokenisation services for Line Thailand, which will work with acquirer Krungsri (Bank of Ayudhya), Thailand’s fifth largest bank.

Line and Cybersource will be able to process a wider spectrum of mobile payments from multiple card brands and issuers, as well as “certain alternative payment methods”.

“The solution is designed to provide their customers with secure mobile payment options at affiliated online and brick-and-mortar stores without requiring an additional app,” explains CyberSource.

Line has grown globally across 230 countries and regions since 2011, with its mobile messaging service app registering 205 million monthly active users as of April 2015. Some 33 million Thais use Line Thailand.

Prapakorn Lipikorn, Head of Line Pay business development, with Line Thailand, said:. “This partnership is a key component in our strategy to cater to an ever-growing user base in Southeast Asia. We are able to streamline payment acceptance and create new growth opportunities for our merchants, while providing our users with a fuss-free mobile payment option.”