Line Thailand launching theme park in Bangkok

Jun 19, 2018Updated May 28, 20251 min read

Line Thailand, a Japanese company that started off as messaging app and has since expanded its services across food delivery to finance, will open its first digital indoor theme park in Bangkok’s Siam Square One on Friday.

Line Village Bangkok: The Digital Adventure will cover 1300sqm across three floors of the mall. The visitor experience will begin with a mystery: finding a key to get in to Line Village. From there, guests proceed one stage at a time from a space tunnel to a library, then to a kitchen, theatre and rooftop, where the games and Line characters await.

One of the highlights is for fans to see the world of their favourite chat stickers via a VR headset, and the attraction also includes a merchandise store and a themed restaurant.

While several Asian cities already have Line stores, Bangkok will be the first to have a permanent indoor park.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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