LINE FRIENDS to expand its business in China throughstrategic partnership with Xiaomi

LINE FRIENDS announced that it has formed a strategic partnership with the Chinese IT giant, Xiaomi and will launch the ‘MI9 SE BROWN EDITION’ package under the concept of ‘SUPER MI, SUPER BROWN’ in China on April 9.

The first collaboration under the strategic partnership, ‘MI9 SE BROWN EDITION’ has garnered explosive responses from both local and global media as well as consumers after it was presented at the media event hosted by Xiaomi and personal social media account of Xiaomi CEO, Lei Jun on April 1 prior to the official release.

‘MI9 SE BROWN EDITION’ will be released at Xiaomi’s official stores on April 9, and LINE FRIENDS will expand the partnership with Xiaomi to launch a wider array of collaborative products with its character IPs.