Chris Pratt and Tumi centrestage at Pacific Place

Travel, business and lifestyle accessories brand Tumi will introduce its new campaign for Asia Pacific & Middle East starring Hollywood actor Chris Pratt at Tumi Loft Pacific Place.

Chris Pratt and Tumi will launch their new collaboration in the region at Pacific Place in Hong Kong on April 30. It will be his first appearance with Tumi Asia Pacific & Middle East, described as “an immersive Tumi brand experience”.

The new campaign will be unveiled at the event, which includes a journey film documenting preparations for his trip to Hong Kong.

At the Loft, Pratt will also debut his virtual avatar on the new Tumi Club App. Guests will be able to download the app and use the new augmented reality feature to take virtual selfies with a lifelike Chris Pratt avatar at the Loft. In addition, Tumi Loft guests can use the technology to trigger a special Chris Pratt avatar animation by scanning his poster at the Tumi Loft Pacific Place entrance.

“I’m blessed to have a job that allows me to travel so much,” said Pratt. “I’ve always trusted Tumi as my go-to luggage on my various trips around the world. I only ever promote products I actually use in real life. This makes Tumi a great fit. Tumi products are sleek, stylish, built to last and have long been my choice for luggage. I look forward to visiting Hong Kong for the first time to launch this special partnership with Tumi Asia and Middle East.”

“We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections,” said creative director Victor Sanz of the Chris Pratt and Tumi partnership. “To us at Tumi, Chris represents a new age of leading men in Hollywood – bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase.”