LINE FRIENDS to expand its business in China throughstrategic partnership with Xiaomi
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LINE FRIENDS announced that it has formed a strategic partnership with the Chinese IT giant, Xiaomi and will launch the ‘MI9 SE BROWN EDITION’ package under the concept of ‘SUPER MI, SUPER BROWN’ in China on April 9.
The first collaboration under the strategic partnership, ‘MI9 SE BROWN EDITION’ has garnered explosive responses from both local and global media as well as consumers after it was presented at the media event hosted by Xiaomi and personal social media account of Xiaomi CEO, Lei Jun on April 1 prior to the official release.
‘MI9 SE BROWN EDITION’ will be released at Xiaomi’s official stores on April 9, and LINE FRIENDS will expand the partnership with Xiaomi to launch a wider array of collaborative products with its character IPs.
Questions & Answers
Q.What is the name of the first product to be released under the new partnership?
What is the name of the first product to be released under the new partnership?
The initial product from the collaboration is called the ‘MI9 SE BROWN EDITION’ package. It will be released under the concept of ‘SUPER MI, SUPER BROWN’.
Q.When and where will this new product be available for purchase?
When and where will this new product be available for purchase?
The ‘MI9 SE BROWN EDITION’ package will be released in China on April 9. It will be available for sale at Xiaomi’s official stores.
Q.How was the market's initial reaction to the announcement of the partnership and product?
How was the market's initial reaction to the announcement of the partnership and product?
The ‘MI9 SE BROWN EDITION’ received explosive responses. This was observed from both local and global media, as well as consumers, after its preview on April 1.
Q.Will there be more products released from this partnership in the future?
Will there be more products released from this partnership in the future?
Yes, LINE FRIENDS intends to expand its partnership with Xiaomi. The plan is to launch a wider array of collaborative products utilising its various character IPs.
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