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Liao Fan hawker stall may go global

By Minjun ParkHong Kong
1 min read
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In this article (5)

Singapore’s Michelin-starred soya-sauce chicken rice-and-noodle stall Liao Fan may be going international.

Shooting to fame in July after being awarded a star by the Singapore Michelin Guide, the hawker stall says it is collaborating with brand manager Hersing Culinary on global expansion plans.

Hersing owns the Asia Pacific franchising rights to Hong Kong’s Michelin-starred dim sum eatery Tim Ho Wan.
But even as his business expands, Liao Fan owner Chan Hon Meng says his outlet at Chinatown Food Complex will stay. The 51-year-old’s business was one of two hawker stalls awarded a one-star rating by Michelin, the other being Hill Street Tai Hwa Pork Noodle in Crawford Lane.

Queues formed at Chan’s stall before it had even opened the day after its star was awarded, and he says he had since received offers from five companies to buy his recipe.

Chan says he wants to remain a partner even after selling the recipe, and has laid out three criteria for potential partners – an offer of at least $2 million as a “guaranteed co-operation fee” for the recipe and cooking expertise; the partner has the resources to expand the brand “all over the world”; and the company needs to ensure the taste of his soya-sauce chicken is replicated and standardised in all the outlets.

He says his ambition is to become the “No. 2 chicken eatery chain” after KFC. A key reason for his intention to expand overseas is the increase in the number of tourists visiting his stall since the award. He estimates they form about 90 per cent of his customers.

Questions & Answers

Q.

Which company is helping Liao Fan with its global expansion plans?

A.

Liao Fan is collaborating with Hersing Culinary on its global expansion. Hersing also manages the Asia Pacific franchising rights for Tim Ho Wan, another Michelin-starred eatery.

Q.

What is the owner's primary motivation for expanding his business internationally?

A.

The owner's main reason for overseas expansion is the significant increase in tourist customers since the Michelin award. He estimates they now make up about 90% of his clientele.

Q.

What are the key conditions Chan Hon Meng has set for potential partners looking to expand his brand?

A.

He requires at least $2 million as a co-operation fee, that the partner has global expansion resources, and that they ensure consistent taste replication across all new outlets.

Q.

Will the original Chinatown Food Complex stall close down as the business expands?

A.

No, the owner, Chan Hon Meng, has stated that his original outlet at the Chinatown Food Complex will remain open even as the business expands.

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