LG Uplus opens seven-storey product showroom targeting Gen Z
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South Korean telecom giant LG Uplus Corp. said Thursday it opened a seven-story product showroom in southern Seoul by partnering with local popular establishments as part of its broader efforts to capture young customers.
The seven-story building, including its underground floor, in the posh southern district of Gangnam houses a cafe, a bookstore and a photo studio popular among South Korean millenials and the younger Generation Z, or those born after the mid-90s.
LG Uplus said the store allows visitors to experience its 5G services and content, such as augmented and virtual reality, although it does not directly sell the company’s products.
The telecom operator said it also partnered with Google to set up a filming studio for YouTubers. Visitors to the building can take part in live YouTube broadcasts by reserving a spot through a proprietary application.
LG Uplus has recently focused on beefing up its services to cater to tech-savvy younger generations.
The carrier said in July that it started live shopping broadcasts on its online store that allow users to directly interact with shopping hosts via live chats.
Questions & Answers
Q.What is the primary goal of LG Uplus in opening this seven-storey showroom?
What is the primary goal of LG Uplus in opening this seven-storey showroom?
LG Uplus opened the showroom as part of broader efforts to attract younger customers, specifically South Korean millennials and Generation Z. The aim is to capture this demographic's interest with popular establishments and experiences.
Q.What kind of services can visitors experience at the new showroom?
What kind of services can visitors experience at the new showroom?
Visitors can experience LG Uplus's 5G services and content, including augmented and virtual reality. It also features a filming studio for YouTubers, where visitors can participate in live broadcasts.
Q.Does the new LG Uplus showroom sell any of the company's products directly to customers?
Does the new LG Uplus showroom sell any of the company's products directly to customers?
No, the article states that the showroom does not directly sell LG Uplus's products. Its focus is on providing experiences of their services and content.
Q.Which types of local establishments has LG Uplus partnered with for the showroom?
Which types of local establishments has LG Uplus partnered with for the showroom?
LG Uplus has partnered with local popular establishments such as a cafe, a bookstore, and a photo studio. These are popular with millennials and Generation Z in South Korea.