LG unveils “luxury” smartwatch in Apple challenge

South Korea’s LG has unveiled an “all-metal luxury smartwatch” in an attempt to broaden the appeal of its wearable devices as a fashion item and steal a lead on the hotly-anticipated Apple Watch.

The LG Watch Urbane has a 1.3 inch plastic touchscreen display and runs on Google’s Android Wear operating system. The stainless steel body comes in gold and silver with a leather strap.

The South Korean electronics giant has billed the device as a “luxury timepiece” and the “perfect fashion accessory” for men and women.