LG unveils “luxury” smartwatch in Apple challenge
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South Korea’s LG has unveiled an “all-metal luxury smartwatch” in an attempt to broaden the appeal of its wearable devices as a fashion item and steal a lead on the hotly-anticipated Apple Watch.
The LG Watch Urbane has a 1.3 inch plastic touchscreen display and runs on Google’s Android Wear operating system. The stainless steel body comes in gold and silver with a leather strap.
The South Korean electronics giant has billed the device as a “luxury timepiece” and the “perfect fashion accessory” for men and women.
Questions & Answers
Q.What operating system does the new LG Watch Urbane use?
What operating system does the new LG Watch Urbane use?
The LG Watch Urbane operates on Google’s Android Wear system. This choice helps LG integrate its device into the broader Android ecosystem, potentially appealing to a wide user base already familiar with Android products.
Q.What materials are used for the LG Watch Urbane's casing and strap?
What materials are used for the LG Watch Urbane's casing and strap?
The LG Watch Urbane features a stainless steel body, available in gold and silver finishes. It also comes with a leather strap, contributing to its luxury appearance and aiming to position it as a fashion accessory.
Q.What is the primary objective behind LG's introduction of the Watch Urbane?
What is the primary objective behind LG's introduction of the Watch Urbane?
LG aims to broaden the appeal of its wearable devices by positioning the Watch Urbane as a luxury fashion item. The company hopes this strategy will help it gain an advantage over competitors, including the upcoming Apple Watch.
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